SEATTLE--(BUSINESS WIRE)--Long-time CX veteran Customerville has released a recent case study detailing the success that members of the YMCA organization have found using their Design-driven Feedback™ platform. As a result of this partnership, the YMCA has made a number of essential changes to the way that they handle their customer experience.
These changes have been reflected in various KPIs such as:
- Doubled survey response rate
- 140% increase in membership
- Ability to give over $600k back to community (Top 10% in USA)
YMCA’s Director of Advancement, Andrea Rosenbaum, received a CX Impact Award from the Customer Experience Professionals Association (CXPA) for her program’s outstanding performance in 2017. This award is a great achievement for Andrea and her team, who struggled to gain useful insights from customers with their past programs.
Upon receiving the award, Andrea was quoted saying, “It has been exciting to work with the Customerville team to open up a real-time dialogue with our members.”
To find out more about Design-driven Feedback™, download our book!
Customerville transforms customer experience surveys into rich, interactive experiences using it’s unique Design-driven Feedback™ platform. A pioneer in the CX field, Customerville fielded among the first real-time CX surveys on the internet. Today, feedback platforms powered by Customerville’s Design-driven Technology Stack™ can be found across a dozen industries, millions of customer interactions and in over 20 countries. Customerville’s award-winning CX platform elevates quality listening across the entire customer journey, blending technology, design and behavioral science to emulate how people naturally share and respond to feedback.