LOS ANGELES--(BUSINESS WIRE)--EarSkinz, an innovative company that revolutionized comfort, fit, and sound for Apple EarPods and AirPods with their patented silicone earbud covers, is developing new augmented reality packaging that allows users to download an app offering shareable AR.
EarSkinz worked with Los Angeles-based Augmently, Inc., The Augmented Realism Agency™, on the specialty offering that will be unveiled and accompany the latest edition of EarSkinz earbud covers in early 2018.
The fun and interactive new app lets users create real-time video to share via text, email, and social media.
Early demos of the offering have generated substantial buzz, attracting interested licensors across the worlds of television, sports, toys and more, seeking to widen their respective brand’s reach through the channel that EarSkinz looks to build.
“EarSkinz is an amazing company with a phenomenal product that works very well,” says Augmently CEO & Founder Ziggy Kormandel. “We wanted to create a campaign for them that would not only be fun and cool, but promote sharing and continue the conversation about the product. Most people would never go online to purchase a set of covers for their EarPods and then comment on social media about it. Why would they? But if that product or package came to life, placing a life size soccer goal and goalie in their room for them to play a virtual penalty kick game, they would probably share a video of the experience. Not just because it is a new fun experience, but because there is a freakin’ life-size goal and goalie in their room!”
EarSkinz covers, composed of a thin, soft plastic, have the ability to conform to the human ear. Compatible with iPhone models 5 through X, EarSkinz covers offer better sound since they stay snug and help direct sound down the ear canal, enhancing acoustic clarity, drowning out ambient noise, and delivering better bass.
“Apple’s earbuds are notorious for falling out and hurting," says EarSkinz CEO & Founder Jon Kurtz. "Out of frustration, I created a cover originally intended for my own use, only to quickly realize that so many others could also benefit from having a pair of EarSkinz of their own. EarSkinz come in a variety of colors and ship to consumers all around the world. EarSkinz are a perfect complement to every iPhone, EarPods and/or AirPods. I use our covers every day and know you will too. The new AR app is icing on the cake.”
The EarSkinz product, available at www.EarSkinz.com, Amazon, and other outlets, was awarded an “Excellent” rating from Cult of Mac, kudos from CNET, and rave reviews from Apple iPhone users.
EarSkinz’s new AR packaging and covers can be previewed here: https://youtu.be/rcWNf29FiFQ