Quantzig Helps a Leading Healthcare Provider to Achieve Competitive Advantage: a Customer Segmentation Case Study

(Graphic: Business Wire)

LONDON--()--Quantzig, a global analytics solutions provider, has announced the completion of their recent customer segmentation study on the healthcare industry. The client, a leading healthcare industry firm, wanted to identify the most profitable and valuable customers in the healthcare industry. The primary objective of the client was to understand the customer’s buying preferences and value perception.

According to the customer segmentation experts at Quantzig, “The leading players in the healthcare industry are adopting effective customer segmentation studies to assess the growth potential of new market segments.”

The healthcare industry is moving towards a more patient-centric approach to target profitable customers and maintain a strong relationship with the customers. To assess the growth potential of new market segments and spur sales, organizations are adopting effective customer segmentation strategies. Customer segmentation also helps healthcare companies to devise an effective brand strategy.

Request a free demo to see how Quantzig’s solutions can help you.

The solution offered by Quantzig helped the client to improve customer service, enhance customer lifetime value, and maintain long-term customer satisfaction. Additionally, the healthcare provider was able to segment customers into smaller groups and gain a deeper understanding of their behavior patterns. Furthermore, the healthcare industry client was also able to devise better pricing strategies and marketing campaigns to reach out to the ideal target audience.

This customer segmentation solution provided benefits that helped the client to:

  • Identify buying behavior and discover unmet needs
  • Devise better pricing strategies
  • To know more, request a free proposal

This customer segmentation solution offered predictive insights on:

  • Devising effective customer-focused marketing strategy for products
  • Assessing customer needs and preferences
  • To know more, request a free proposal

View the complete customer segmentation study here:

https://www.quantzig.com/content/customer-segmentation-healthcare-player

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

Contacts

Quantzig
Anirban Choudhury
Marketing Consultant
US: +1 630 538 7144
UK: +44 208 629 1455
hello@quantzig.com
https://www.quantzig.com/contact-us

Release Summary

The healthcare client wanted to leverage superior customer segmentation strategies to gain a deeper understanding of their clients.

Social Media Profiles

Contacts

Quantzig
Anirban Choudhury
Marketing Consultant
US: +1 630 538 7144
UK: +44 208 629 1455
hello@quantzig.com
https://www.quantzig.com/contact-us