Marketing Channels: Clinical Development 2017 - How Biopharmaceutical Decision-Makers from Various Disciplines and Geographies Prefer to Receive Industry Information - Research and Markets

DUBLIN--()--The "Marketing Channels: Clinical Development (5th Edition)" report has been added to Research and Markets' offering.

Marketing Channels: Clinical Development (5th Edition) report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.

How You Can Use This Report:

  • Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets.
  • Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message

Key Topics Covered:

1. Introduction

2. Methodology

Understanding Statistics

3. Demographics And Qualifications

Job Title

Company Type

Respondent Location

4. Executive Summary

Primary Takeaways

2016 Activity Rankings

2015 Activity Rankings

2014 Activity Rankings

5. Learning Methods

Methods of Learning about Innovation

Value of Information Channels

Preferred Ways of Learning: Summary

6. Conference Attendance

List of Conferences

Conference Attendance: Top 10 Year-By-Year

Conference Attendance: All Conferences

Conference Attendance: By Company Size

Conference Attendance: By Geography

Conference Attendance: By Primary

Responsibility

Conference Attendance: Summary

7. Website Visitation

List of Websites Provided to Respondents

Website Visitation: Top 10 Year-by-Year

Website Visitation: All Web Sites

Website Visitation: By Company Size

Website Visitation: By Geography

Website Visitation: By Primary Responsibility

Website Visitation: Summary

8. Email Newsletter And Newsfeed Readership

List of Newsletters Provided to Respondents

Email Newsletters: Top 10 Year-By-Year

Email Newsletters: All Email Newsletters

Email Newsletters: By Company Size

Email Newsletters: By Geography

Email Newsletters: By Primary Responsibility

Email Newsletter and Newsfeed Readership: Summary

9. Print Publication Readership

List of Publications Provided to Respondents

Print Publications: Top 10 Year-By-Year

Print Publications: All Publications

Print Publications: By Company Size

Print Publications: By Geography

Print Publications: By Primary Responsibility

Print Publication Readership: Summary

10. Social Media

Social Media Membership: Year-by-Year

Social Media Professional Use: Comparison across Sites

Social Media Professional Use: Summary

11. Respondent Demographics

Involvement in Drug Development

Respondent Roles and Responsibilities

Respondent Geography

Respondent Company Size

Respondent Therapeutic Areas

Respondent Job Level

For more information about this report visit https://www.researchandmarkets.com/research/z3js36/marketing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Drug Discovery

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Drug Discovery