The course takes time-poor, expert knowledge workers and immerses them in the language and culture of an MBA. It covers all of the key concepts and models taught in business schools.
A highly specialised learning environment for our most popular course. The One-Day MBA - For Lawyers visits a range of issues which influence business decision-making and starts with a 'state of the sector' session based upon extensive Legal Sector research. This framework then provides a guide for debate, discussion, and learning throughout the day. In these sessions we tailor the case studies, with a greater proportion using specific General Counsel and Managing Partner examples. These examples are highly differentiated from any mainstream case studies as they originate and are updated in our powerful Chief Legal Officer and Managing Partner networks.
Strategy: Introduction to Strategy, Generic Tools, Strategic Planning Process, Business Models, Strategy and Implementation;
Financial Management: Cash Management, Cost Reduction, Financial Reporting, Financial Analysis;
Marketing: Segmentation and Mix, Marketing, Sales;
Differentiation and Branding: Brand Options, Measuring Brand Value, McKinsey's Branding Rules, Internal Branding, Core Competencies, Differentiation
Change Management: Strategy, Leadership Questions, Resistance to Change, Change Process, Case Studies;
Leadership and Persuasion: The Role of the Leader, Focus and Energy, Level 5 Leadership, Habits and One Minute Manager, Influence and Persuasion.
- See the world through the eyes of business
- Learn new tools and processes to deliver immediate value
- Understand best practice where you lack formal training
- View current challenges through a new commercial lens
For more information about this conference visit https://www.researchandmarkets.com/research/29xlk3/oneday_mba_for