DUBLIN--(BUSINESS WIRE)--The "Digital Out of Home Market (DOOH) by Product (Billboard, Street Furniture, and Transit), Application (Indoor and Outdoor), Vertical (Commercial, Infrastructural, Institutional), and Geography - Global Forecast to 2023" report has been added to Research and Markets' offering.
The digital out of home market was valued at USD 12.52 Billion in 2016 and is expected to reach USD 26.21 Billion by 2023, at a CAGR of 10.7% during the forecast period.
Programmatic advertising has a major role in the overall digital out of home market. The programmatic advertising platform is an online auction where media buyers specify their targeting requirements, such as audience demographics, time of day and location, as well as their budgetary constraints. According to a survey conducted by the Digital Place Based Advertising Association (DPAA) (US), 39% of media buyers are interested in purchasing programmatic platforms for digital out of home advertising.
Direct-view fine-pixel light-emitting diode (LED) and direct-view large-pixel LED displays are becoming increasingly common within retail and transit environments, and there have been a number of innovative interactive displays featured in the outdoor advertising campaigns. The intuitive and interactive nature of interactive touch-point displays and kiosks has fueled the growth of the interactive systems and made the customer buying experience easy and less time-consuming. The factors restraining the growth of the digital out of home market include an increase in the trend of online/broadcast advertisement and lack of standards for interoperability between devices.
- Aoto Electronics Co., Ltd.
- Ayuda Media Systems
- Broadsign International Llc
- Chrisitie Digital Systems Usa, Inc.
- Clear Channel Outdoor Holdings, Inc.
- Deepsky Corporation Ltd.
- Lamar Advertising Company
- Mvix, Inc.
- Nec Display Solutions Ltd
- Ocean Outdoor Uk Ltd
- Ooh!Media Ltd.
- Outfront Media Inc.
- Prismview Llc
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Digital Out of Home Market, By Product (Qualitative Chapter)
8 Digital Out of Home Market, By Application
9 Digital Out of Home Market, By Vertical
10 Geographic Analysis
11 Competitive Landscape
12 Company Profiles
For more information about this report visit https://www.researchandmarkets.com/research/j5wxfl/digital_out_of