DALLAS--(BUSINESS WIRE)--Susan G. Komen®, the world’s largest breast cancer organization, and Formula 1®, the pinnacle of motorsport, are turning innovation pink – on and off the track – with “Drive for the Cure®” at the 2017 FORMULA 1 UNITED STATES GRAND PRIX in Austin Oct. 20-22.
Whether watching the big race onsite or from home, millions of Formula 1 enthusiasts worldwide will notice this year’s epic event donned in pink – from the Pirelli tires to the track – with Drive for the Cure. Formula 1 followers, friends, and fans are urged to donate to Komen’s metastatic breast cancer research program and to community health programs funded by Komen’s Austin Affiliate.
Formula 1 and Komen share several values, innovation is one of them. Komen focuses on saving lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026 by focusing on research into aggressive and metastatic breast cancer – the cancer that kills – and on programs to ensure access to quality breast cancer care for all. With the help of Formula 1, Komen is racing toward a year-end finish line to raise funds.
There will be lots of ways to support Drive for the Cure at COTA: grabbing a bite at the concession stand, swinging for a long drive at TopGolf Crush®, engaging in the countless fan activities within the Fanzone at the Austin event, and more.
Those unable to make the race in Austin can still contribute to helping find the cures by donating directly to metastatic research and local community programs at www.komen.org/F1.
“This year, we’re drawing increased attention to metastatic breast cancer – the breast cancer that takes the lives of nearly all the 40,000 men and women that die from this disease every year in the U.S.,” said Komen Senior Vice President of Development Christina Alford. “Formula 1 has provided us an exciting new platform on which to raise our voices about the reality of people living with metastatic disease and the researchers trying to end it.”
“This ground-breaking partnership will mark a very special moment on this year’s Formula 1 calendar as we physically alter key elements of a Grand Prix weekend to highlight Breast Cancer Awareness Month. We are in a unique position as one of the most watched sports in the world – and the only truly global sport that competes annually – with over half a billion fans across the globe to help elevate awareness for such an important cause,” said Managing Director, Commercial Operations at Formula 1, Sean Bratches. “This is an opportunity to use the Formula 1 platforms as a force for social good and rally support for the fight against breast cancer, a disease which affects millions of people every year. It is gratifying to see the entire Formula 1 community, from the teams, drivers, the FIA, sponsors and broadcasters, unite and focus its collective will to give back."
“It is an honor for all of us at COTA to play host to this budding partnership between Susan G. Komen and Formula 1. Breast Cancer affects millions of people worldwide and we are proud to join in the fight to find a cure,” said Chairman of Circuit of The Americas, Bobby Epstein. “The United States Grand Prix has shown itself time and again to be one of the most exciting and thrilling race weekends on the F1 calendar and this year we will harness this energy to help raise funds to combat this terrible disease. We welcome our fans to join us in this endeavor alongside Susan G. Komen and Formula 1. Together we will stand up to Breast Cancer!”
Susan G. Komen encourages all supporters to follow a frequent stream of breast cancer updates and stories on Facebook, Twitter, and Instagram, and share their stories on social media using the hashtag #DriveForTheCure. Learn how to take action, give hope, and be More than Pink® by tuning in to NBC on October 21-22 and visiting: www.komen.org/F1.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $956 million in research and provided more than $2.1 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
About Formula 1®
Formula 1® racing began in 1950 and is the world's most prestigious motor racing competition, as well as the world's most popular annual sporting series. In 2016 it was watched by 400 million unique television viewers from over 200 territories. The 2017 FIA Formula One World Championship™ runs from March to November and spans 20 races in 20 countries across five continents. Formula One World Championship Limited is part of Formula 1, and holds the exclusive commercial rights to the FIA Formula One World Championship™.
Formula 1 is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock.
The F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
About Circuit of The Americas®
Circuit of The Americas in Austin, Texas, is the only purpose-built Grand Prix facility in the United States designed for all classes of racing. The 3.4-mile racetrack hosts the world’s most prestigious sporting events, including Formula 1, MotoGP Red Bull Grand Prix of The Americas, as well as opportunities for track rentals. The 1,500-acre campus is also home to the Austin360 Amphitheater—PollStar’s 2013 “Best New Major Concert Venue” and a 2014 “Best Major Outdoor Concert Venue” Pollstar nominee—impressive meeting and hospitality spaces and an iconic 25-story observation tower that offers 360-degree views of the circuit, amphitheater and downtown Austin. For more information and to download videos and photos, visit http://www.CircuitofTheAmericas.com. For an experience as unique as Austin and a rush you’ll never forget, visit Circuit of The Americas, where exhilaration happens.