MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the largest North American wine and spirits distribution company—today announced that it has expanded its distribution agreement with Accolade Wines, Australia’s largest wine company by volume and the fifth largest globally. With the agreement, Southern Glazer’s will distribute Accolade Wine brands across Canada, in all 10 provinces and three territories. Southern Glazer’s already distributes Accolade Wines in 29 U.S. markets.
“With this expanded relationship into Canada, we can deliver even greater consumer insights and help execute programs across our entire North American network,” stated Mel Dick, Senior Vice President of Southern Glazer’s Wine & Spirits and President of the Company’s Wine Division. “We are excited to be working with Accolade Wines to further improve market penetration in all Canadian provinces.”
“Accolade Wines has a diverse and well-recognized portfolio in Canada, with growth opportunities in every segment,” commented Steve Slater, Executive Vice President and General Manager of the Company’s Corporate Wine Division. “This is a very exciting North American alliance for our two companies.”
Accolade Wines is one of the largest Australian wine companies, with recent acquisitions of St Hallet and Waipara Hills. The company sells 46 brands, including Geyser Peak, Haymaker, Hardys, and DaLuca, in more than 100 countries.
“We’ve made significant investments in our wine business in Canada,” added Scott Oppenheimer, President, Control State and Canada for Southern Glazer’s. “Accolade Wines’ decision to expand their alignment with Southern Glazer’s into Canada reinforces our leadership in wine in the country.”
“This partnership with Accolade Wines really takes us to the next level in establishing our wine business in Canada,” said Doug Wieland, Executive Vice President and General Manager, Canada, Southern Glazer’s.
Southern Glazer’s in Canada has created a team of specialists dedicated to wine, with representatives in British Columbia, Alberta, Ontario, and Quebec. In addition, the Company has added resources dedicated to wine marketing, based in Toronto, Ontario.
“We are very excited to partner with Southern Glazer’s in Canada and the USA,” said Greg Dobie, Vice President, Sales and Marketing North America, Accolade Wines. “We are looking forward to a long, lasting relationship.”
Southern Glazer’s salesforce supporting Accolade Wines is strengthened by its national wine education team, made up of the industry’s most highly-trained experts who hold certifications including Master Sommelier® (MS), Master of Wine (MW), or Certified Wine Educator (CWE). The education team consists of 15 Master Sommeliers®, including two of only 23 female Master Sommeliers® in the world. They are led by Eric Hemer, MS, MW, CWE and Senior Vice President and Corporate Director of Wine Education for Southern Glazer’s.
Southern Glazer’s has more certified wine experts than any other North American wine and spirits distributor. Its employees have successfully completed more than 5,000 wine, sake and spirits education programs, from introductory to master-level achievements. These include:
- Over 2,800 Wine and Spirits Education Trust (WSET) wine & spirits certifications;
- 19 WSET Level 3 Awards in Sake;
- 1,600 Level 1 Court of Master Sommeliers®;
- 117 CMS Certified Sommeliers;
- 20 CMS Advanced Sommeliers;
- 14 Master Sommeliers®;
- Over 600 Certified Specialists of Wine (CSW);
- 16 Certified Wine Educators (CWE); and
- 117 Certified Specialists of Spirits (CSS).
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.
About Accolade Wines
Headquartered in Australia, Accolade Wines is Australia’s largest wine company by volume and the fifth largest globally, delivering approximately 38 million cases to over 140 countries annually. Accolade is a world leading provider of premium, mainstream and value wines and was the first wine company to have a footprint in all major New World wine regions. The company draws on a proud heritage with the first grapes treaded in 1853 at Hardys winery. With three of the top 10 wine brands in the UK, and two of the top ten in Australia, Accolade’s enviable portfolio is led by Hardys and includes St Hallett, Petaluma, House of Arras, Houghton, Grant Burge Wines and Banrock Station (Australia), Waipara Hills and Mud House (New Zealand), Geyser Peak and Echo Falls (United States), Kumala & Flagstone (South Africa), and Viña Anakena (Chile).