LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest market analytics study on the food and beverage industry. The client, a leading food and beverage company, wanted to penetrate niche market segments and improve their products and service offerings. The client also wanted to implement a strong business model to stay ahead of their competitors in the food and beverage industry.
According to the market analytics experts at Quantzig, “The food and beverage companies are moving towards a consumer-centric environment, and organizations are leveraging the use of marketing analytics to understand and meet customer expectations.”
With different trends influencing the food and beverage industry, such as the need for healthier foods or the need for new flavors, it becomes important for organizations to know what is currently in demand. Organizations in the food and beverage industry are relying on marketing analytics to understand customer preferences and make informed business decisions.
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The solution offered by Quantzig helped the food and beverage client to identify the features the consumers are looking for and offer products accordingly. The client was able to engage with customers in real-time and predict trends in consumer behavior. Additionally, the client was able to optimize their customer reach.
This marketing analytics solution provided benefits that helped the client to:
- Understand customers and their preferences across channels
- Predict the market behavior
- To know more, request a free proposal
This marketing analytics solution offered predictive insights on:
- Measuring and analyzing marketing performance and optimizing ROI
- Identifying market trends and metrics to measure marketing success
- To read more, request a free proposal
View the complete market analytics study here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.