SAN FRANCISCO--(BUSINESS WIRE)--Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play mobile games, today announced the first details about the upcoming launch of The Swift Life, a new digital entertainment project in partnership with multiple Grammy Award-winning artist, Taylor Swift, to be released as a beta in limited territories soon.
The Swift Life provides a creative, inclusive and community-driven place for users to better connect with each other… and Taylor!
“We’ve worked closely with Taylor and her team to bring her creative vision to life,” said Nick Earl, Glu’s President & CEO. “The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community. We look forward to its worldwide launch later this year.”
First look at The Swift Life available here: https://youtu.be/f24IrRsf-lQ
Cautions Regarding Forward-Looking Statements
This press release contains certain “forward-looking statements” related to the business of Glu Mobile Inc., including statements that The Swift Life will be released as a beta in limited territories soon and Glu intends to launch The Swift Life worldwide in late 2017. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our partnership with Taylor Swift; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; and the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play mobile games. Glu is focused on creating compelling original and branded IP games on the App Store, Google Play and Amazon Appstore. Founded in 2001, Glu is headquartered in San Francisco with U.S. offices in Burlingame and San Mateo, and international locations in Canada, India, Japan, and Russia. Consumers can find high-quality entertainment wherever they see the ‘g’ character logo or at www.glu.com.
About Taylor Swift
Taylor Swift’s chart-topping first single, “Look What You Made Me Do,” from her critically acclaimed sixth album, reputation, broke multiple records within hours of its release. With over 10 million streams, it is the most-streamed song in a one-day period ever, the lyric video for “Look What You Made Me Do” broke the standing record with over 19 million views, while the music video shattered the original most viewed video (28 million) record with 43.2 million views in only 24 hours.
Taylor is the only artist in history to have three albums selling over one million copies in their first week of release (2010's Speak Now, 2012's RED and 2014's 1989). A ten-time GRAMMY winner, Taylor is a singer, songwriter, musician and producer, and not only the youngest winner in history, she is the first female solo artist to win the music industry's highest honor, the GRAMMY Award for Album of the Year, twice. Rolling Stone listed Taylor as one of the 100 Greatest Songwriters of All Time. Time magazine has named her one the of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year. A Brit and Emmy award winner, Taylor is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice.