NEW YORK--(BUSINESS WIRE)--Viamedia, the largest independent cable TV ad management company, today named Tom Walsh as its new Senior Vice President of Advanced Advertising Strategy. In his new role, Walsh will oversee, develop and define the future of the company’s digital, addressable and cross-screen advertising initiatives. He most recently served as Senior Director, Strategic Relationships for Comcast Advanced Advertising (FreeWheel), where he managed top clients including Comcast, Warner Bros. Studios, MGM Studios and Music Choice.
“Tom is a powerhouse executive with a keen eye and proven track record for identifying emerging trends and innovations in advanced advertising to drive ad sales,” said Viamedia President and CEO Mark Lieberman. “We’re confident he will hit the ground running at Viamedia, further driving our reputation and growth while helping deliver unparalleled services to our cable partners and advertisers.”
In his new position, Walsh is responsible for managing, identifying and developing solutions to complement Viamedia’s current product portfolio, as well as enhancements to the company’s existing offerings. Walsh will work alongside the sales and technology teams to execute on objectives, oversee and coordinate product development and manage relationships with key strategic partners on behalf of the organization. He will be based in Viamedia’s New York City headquarters and report directly to Lieberman.
“Tom immediately proved himself a leading contender in Viamedia’s search to fill this role,” Lieberman continued. “We’re confident his vast experience in sales, management and ad-tech will provide a fresh perspective and help Viamedia expand its suite of advanced cross-screen capabilities.”
Walsh has 18 years’ experience in ad-tech, starting at DoubleClick in 1997 where he worked through the dot-com boom and bust, building some of the foundations in Advanced Advertising that have helped shape the industry today. He has also served as VP of Sales for WPP (nPario division) and Co-Founder & Managing Director at the business advisory firm ESIrisk.
Headquartered in New York City with operational headquarters in Lexington, Kentucky, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 12,000 advertisers. The company specializes in selling advertising on behalf of more than 70 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 350 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and more than 40 national cable networks across 210 DMAs. For more information, please visit www.viamediatv.com and www.placemedia.com.