In this market research report, Technavio covers the market outlook and growth prospects of the global pulse flour market for 2017-2021. The market is further categorized into two major application segments comprising of bakery products and snacks and beverages. The bakery products and snacks segment accounted for more than 90% of the market share in 2016.
“The global pulse flour market is growing rapidly due to various reasons such as increasing demand for gluten-free products, rising demand from food and beverage manufacturers, and government initiatives to encourage the pulse flour industry. Moreover, consumers have become more health conscious and look for food products that include healthy ingredients. As a result, manufacturers have started using pulse flours in various applications such as bakery products, snacks, and beverages,” says Akash Pandey, a lead food research expert from Technavio.
Technavio’s research analysts segment the global pulse flour market into the following regions:
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Pulse flour market in EMEA
The pulse flour market in EMEA is growing mainly due to the increasing health consciousness of the consumers. Millennial consumers are increasingly looking for healthy food products, and they are ready to pay premium for healthy products. This is favorable for the pulse flour manufacturers as more bakery products, and snacks manufacturers have started using pulse flour as an ingredient. Artisan and craft bakers also use pulse flour as an ingredient in their products because of the high protein and fiber content in it. This has helped them to gain the attention of the consumers.
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Pulse flour market in the Americas
The pulse flour market in the Americas is growing due to various reasons such as the increasing demand for pulse flour from bakery items and snacks manufacturers, increasing awareness of the benefits of pulse flour among consumers, growing demand from functional flour manufacturers, and demand for gluten-free products among consumers.
Consumers in the Americas prefer food products that contain high levels of protein and fiber. As a result, many manufacturers have started using ingredients that are made of pulse flour. In addition to this, the demand for functional flours from the food and beverage manufacturers is benefitting the pulse flour market in the Americas.
Pulse flour market in APAC
Nowadays, consumers check the label of products to understand which ingredients are used to manufacture the products because of increasing health awareness among them. It has also been observed that the sales of food products that are made using high-quality ingredients are on the rise in the region. Food and beverage manufacturers, especially bakery products and snacks manufacturers, are using pulse flour as an ingredient.
The preference for pulse flour ingredients is increasing across various countries in the region. For example, Australian consumers prefer functional flour like pulse flour, which is made from legumes. The increased sales of bread are expected to support the growth of the pulse flour market in APAC. Rapid urbanization and demand for convenient products are the reasons behind the rise in demand for bread.
The top vendors in the global pulse flour market as highlighted in this market research analysis are:
- AGT Food and Ingredients
- Best Cooking Pulses
- Harvest Innovations
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