LAS VEGAS--(BUSINESS WIRE)--Reflecting a commitment to further enhance the casino-entertainment experience with skill-based games, GameCo, Inc., creator of the world’s first skill-based, Video Game Gambling Machines (VGM™), announced today that they are launching the first-to-market arcade style games throughout Caesars Entertainments’ portfolio of properties. This move is part of a multi-year, multi-property partnership aimed at enhancing the guest experience.
GameCo’s VGMs combine the experience of playing video games with the excitement of gaming on the casino floor. Harrah’s Cherokee Casino Resort now offers the excitement of the following games:
- Pharaoh’s Secret Temple appeals to casual gamers and current slot players and is a Match3 game.
- Nothin’ but Net lets players hit the basketball courts with 12 shots to win big cash. A player’s virtual skill in making layups, jump shots, free throws, and half court bombs are challenged in this fast-paced game, which also includes bonus Money Balls.
- Danger Arena is a first-person action game where players battle DangerBots (robots) in a 45-second game.
The arcade-style games were recently installed at Harrah’s Cherokee Casino Resort, in North Carolina with additional terminals planned for Harrah’s Resort Southern California, Harrah’s Ak-Chin Hotel and Casino and Nevada properties, pending regulatory approval
“We are very pleased to collaborate with Caesars Entertainment on this long-term commitment to bring new skill-based gaming entertainment experiences to their guests,” said Blaine Graboyes, co-founder and CEO of GameCo. “Christian and his team are thought leaders in understanding how new forms of gaming entertainment can be critical to attracting new players and helping to deliver incremental revenue growth for their operations. We look forward to expanding our relationship with Caesars as we bring more games to their properties and their guests.”
“GameCo’s innovative skill-based gaming experiences will help further our efforts to attract the next generation of players,” said Christian Stuart, EVP Gaming & Interactive Entertainment at Caesars Entertainment. “These games are fun, easy to play and bring a video game experience to our casino floors.”
GameCo is also working with a number of game developers for new games built on the VGM platform that are expected to be commercialized in the next several months, including an infinite runner game, “Steve Aoki’s Neon Dream,” featuring legendary Grammy Award-nominated DJ/Producer, Steve Aoki.
About GameCo, Inc.:
GameCo, Inc. is a pioneering company uniting the experience of playing video games with the excitement of gambling by creating the world's first video game gambling machines (VGM™). GameCo is privately held and headquartered in New York City with additional offices in Las Vegas. For the latest GameCo news, please visit gameco.com or follow the company on Twitter at twitter.com/GameCoInc.
About Caesars Entertainment Corporation
Caesars Entertainment Corporation ("CEC") is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. CEC is mainly comprised of the following three entities: the majority owned operating subsidiary Caesars Entertainment Operating Company, Inc. ("CEOC"), wholly owned CERP and Caesars Growth Properties, LLC, in which we hold a variable economic interest. Since its beginning in Reno, Nevada, 79 years ago, CEC has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 47 casinos in 13 U.S. states and five countries. CEC's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. CEC's portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. CEC is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.
