Investing in a Market Intelligence Study Increased Brand Awareness for a Leading Sports Goods Manufacturer, Infiniti

Market Intelligence Engagement for a Sporting Goods Manufacturer Helps Increase Brand Awareness. (Graphic: Business Wire)

LONDON--()--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market intelligence engagement on the consumer goods industry. The client, a leading sporting goods manufacturer, wanted to understand their potential customers’ preferences and persuade new customers to buy their products. The client was aiming at increasing customer reach, developing positive customer relationships, and augmenting their offerings in the new market segments. Additionally, the client wanted to increase their brand awareness and devise an effective go-to-market strategy to stay ahead in the market.

According to the market intelligence experts at Infiniti, “Increasing leads, developing strong customer relationships, and enhancing product offerings in the niche market segments are some of the key challenges faced by the sporting goods manufacturers.”

The sports goods industry has been witnessing strong growth over the last few years. Factors like growing awareness among people about health and fitness, increasing involvement in sports activities, and the advent of e-commerce platforms are influencing the growth of the sporting goods manufacturing market space. Consequently, to increase their brand awareness, the sporting goods manufacturers are offering a variety of products and services to their target audience.

The solution offered by Infiniti helped the client to understand the potential customer’s behavior and increase brand recognition. The client was also able to identify the potential opportunities and predict the market’s growth. With the help of market intelligence, the sports goods manufacturer was able to track, monitor, and map market performance and determine the KPIs.

Request a free brochure to see how Infiniti Research’s solutions can help you.

This market intelligence engagement provided benefits that helped the client to:

  • Assess detailed information on the customers
  • Determine the size and growth of the market
  • To read more, request a free proposal

This market intelligence engagement offered predictive insights on:

  • Identifying market direction, target segments, and potential opportunities
  • Understanding the market effectiveness and devising a robust go-to-market approach
  • To read more, request a free proposal

View the complete market intelligence engagement here:

https://www.infinitiresearch.com/casestudy/sporting-goods-market-intelligence

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.

Contacts

Infiniti Research
Anirban Choudhury
Marketing Consultant
US: +1 630 333 9501
UK: +44 208 123 1770
hello@infinitiresearch.com
https://www.infinitiresearch.com/contact-us

Release Summary

A client was facing a predicament understanding their potential customers and increasing their brand awareness.

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Contacts

Infiniti Research
Anirban Choudhury
Marketing Consultant
US: +1 630 333 9501
UK: +44 208 123 1770
hello@infinitiresearch.com
https://www.infinitiresearch.com/contact-us