Therma-Tru® Benchmark® Simplifies Entry Door Selection for DIY Homeowners

The updated Design Your Door tool intuitively guides homeowners through various door styles, design choices and finishes. (Photo: Business Wire)

MAUMEE, Ohio--()--Therma-Tru Benchmark simplifies the entry door selection process from inspiration to installation for do-it-yourself homeowners.

The Therma-Tru Benchmark brand, sold exclusively through Lowe’s, now offers new online resources to help homeowners select and install a new entry door. Our new website and recently launched social media profiles provide how-to information and inspiration for enhancing curb appeal.

“While replacing the front door can instantly boost curb appeal, it’s a purchase most homeowners make only once. That means the selection process and installation are especially important,” said Jeff Kessler, vice president of retail sales and marketing at Therma-Tru Corp. “These new resources for Therma-Tru Benchmark products walk you through each step of the process, from inspiration and door selection to installation and maintenance.”

The new www.thermatrubenchmark.com website helps homeowners better understand their door purchase before they commit. The updated Design Your Door tool intuitively guides homeowners through various door styles, design choices and finishes. After selecting the perfect door, the homeowner receives a specifications summary, which can be shared with a Lowe’s representative for easy in-store purchasing.

The new site also provides considerations for choosing a door that matches the homeowner’s personal style, as well as how-to guides on measuring, installation, maintenance and more.

For further insight and inspiration, Therma-Tru Benchmark has also established its presence on popular social media channels to provide inspiration and helpful information for homeowners.

“Connecting with homeowners on social media gives us another opportunity to provide helpful content and resources on topics that go beyond the door,” said Rhonda Waggoner, retail channel marketing manager at Therma-Tru Corp. “We want to inspire homeowners to love their homes inside and out and that starts with making a great entrance.”

Therma-Tru Benchmark’s social media content will include design inspiration and décor ideas, as well as how-to tips and techniques to enhance curb appeal on the outside and entryways from the inside. Follow Therma-Tru Benchmark on Facebook, Instagram, Houzz and Pinterest.

Shareable Highlights

  • Therma-Tru Benchmark offers new digital and social media resources and tools to help DIY homeowners select and install a new entry door.
  • The new www.thermatrubenchmark.com offers Design Your Door tool to help find the perfect entry door – available exclusively at Lowe’s.
  • New Therma-Tru Benchmark social media presence offers insight and inspiration for DIY homeowners.

About Therma-Tru
Therma-Tru is the leading entry door brand most preferred by building professionals. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company is headquartered in Maumee, Ohio and also offers low-maintenance Fypon® polyurethane and PVC products. For more information and product warranty details, visit www.thermatru.com, www.fypon.com or call 800-537-8827.

Therma-Tru is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The Company’s trusted brands include Therma-Tru entry door systems, Master Lock® and Sentry® Safe security products, and MasterBrand Cabinets®, along with Moen®, Riobel®, ROHL® and Perrin and Rowe® under its Global Plumbing Group (GPG). Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P 500 Index. For more information, please visit www.fbhs.com.

Contacts

For Therma-Tru
Kelly Hancock, 419-893-9600
khancock@hartinc.com

Contacts

For Therma-Tru
Kelly Hancock, 419-893-9600
khancock@hartinc.com