McLane Company’s Private Label Products Subsidiary, Consumer Value Products (CVP) Celebrates 25-Year Anniversary Milestone at the McLane National Trade Show

CVP to offer trade show-only deals, giveaways and various brand launches and product extensions

CVP Booth at the 2017 McLane National Trade Show (Photo: Business Wire)

TEMPLE, Texas--()--McLane Company, Inc., a leading supply chain services company providing grocery and foodservice supply chain solutions, announced during the McLane National Tradeshow that its private label subsidiary, Consumer Value Products (CVP), is celebrating its 25-Year anniversary. For the last 25 years, CVP, formerly Salado Sales, has been meeting the needs of consumers by delivering a top-selling product mix that offers relevancy, variety and value, while saving them money. Today, CVP is proud of its twelve brands that include 240+ foodservice, automotive, candy and snacks, general merchandise, grocery and health, beauty and wellness products.

To celebrate its 25-year anniversary, CVP will offer customers special trade show-only deals that will include discounts on various products including Pristyn water, Hometown Market snacks, YumBees candy, Excursion jerky, Beau Dacious Biscuits dog treats and the newly-launched Divinely Sweet snackfections, along with various giveaways.

CVP is proud to show customers its commitment to private label products by debuting new brands and product extensions. At the show, CVP will debut two new brands:

  • Divinely Sweet- the ultimate on-the-go indulgence, offering milk chocolate peanut butter cups, sea salt caramel chocolate grahams and toasted s’mores chocolate grahams.
  • Work Fare Professional- offering back-of-house supplies such as chemicals, foodservice gloves, carry-out bags and more.

In addition, CVP is launching a packaging refresh to its popular Road-Tech brand. The new design will include items such as: motor oil, 50/50 antifreeze, tire inflator and more. The Hometown Market brand will introduce new products offerings including: raw almonds, very cherry vibe, honey roasted cashews, endurance blend, country club mix and banana chips, many of which meet the Partnership for a Healthier America (PHA) healthy criteria.

“Over the last 25 years, CVP has continued to evolve with the industry by offering new highly attractive innovative products that meet the needs of today’s consumers. We pay close attention to the industry to stay ahead of trends and offer consumers the products they desire,” said Teresa Voelter, general manager of Consumer Value Products. “As we celebrate our 25th anniversary, we’re proud of how far we have come and are excited about new product launches at this year’s trade show as well as upcoming product and brand launches in the coming years,” continued Teresa.

About CVP

Consumer Value Products, Inc. (CVP) is a private label subsidiary of McLane Company, Inc. that offers high quality, high margin products for retailers. Founded in 1992 under the name Salado Sales, CVP’s 240+ products span across the categories of foodservice, automotive, candy and snacks, general merchandise, grocery and health, beauty and wellness. Its products are available at over 9,000 retailers across the country under the following brands: CVP (Baby, Health and Home), Work Fare, Road-Tech, Hometown Market, Pristyn Purified Water, Excursion Beef Jerky, YumBees candy and Beau Dacious Dog Biscuits, Divinely Sweet and WorkFare Professional. Learn more at CVPproducts.com.

About McLane

McLane Company, Inc. is one of the largest supply chain services leaders, providing grocery and foodservice supply chain solutions for convenience stores, mass merchants, drug stores and chain restaurants throughout the United States. McLane, through McLane Grocery and McLane Foodservice operates over 80 distribution centers across the U.S. and one of the nation's largest private fleets. The company buys, sells and delivers more than 50,000 different consumer products to nearly 110,000 locations across the U.S. In addition, McLane provides alcoholic beverage distribution through its wholly owned subsidiary, Empire Distributors, Inc. McLane is a wholly owned unit of Berkshire Hathaway Inc. (NYSE: BRK) and employs more than 20,000 teammates.

Contacts

McLane Company, Inc.
Tom Sicola, 254-742-3637
Vice President, Marketing
Tom.Sicola@mclaneco.com

Contacts

McLane Company, Inc.
Tom Sicola, 254-742-3637
Vice President, Marketing
Tom.Sicola@mclaneco.com