LONDON--(BUSINESS WIRE)--Global procurement intelligence advisory firm, SpendEdge, has announced the release of their ‘Creative Agencies Procurement Research Report.’ The insights and data in this report provide a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape, and an analysis of the supplier capability matrix of the marketing industry. This report breaks down the data and analysis behind the procurement of creative agencies and acts as an all-inclusive guide for making smart purchasing decisions.
“The key buyers engaging with creative agencies are large organizations seeking to promote their products and services via innovative marketing techniques and unique advertisements,” says lead SpendEdge procurement analyst Angad Singh. “Suppliers in the category focus on delivering creative solutions via innovative ways such as native advertising, ephemeral marketing, and AR advertising,” added Angad.
Key Report Features
| Supply Market Insights | Negotiation Strategies | |||||
| Procurement Best Practices | Category Risk Analysis | |||||
| Cost Saving Opportunities | Key Supplier Analysis | |||||
| Pricing Models | Supplier Capability Matrix |
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Report Highlights
- North America contributes more than 30% to the global category spend and is expected to be the largest market during the forecast period, with an increase in demand from advertisers in the packaged goods and pharmaceutical sectors.
- Creative agencies who use predictive analytics to obtain meaningful insights from client data can help them create targeted, and personalized messages are likely to get higher customer engagement.
- Buyers need to mitigate service inconsistencies by conducting periodic reviews to ensure the collaboration between the teams involved in a project.
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Creative Agencies Pricing Trends
Hourly rate-based pricing and commission-based pricing are the two widely adopted pricing models in the global stick packaging market. However, SpendEdge procurement analysts observe that hybrid pricing offers the highest potential due to benefits like increased visibility on time spent on projects and the complexity-based pricing schemes.
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About SpendEdge
SpendEdge shares your passion for driving sourcing and procurement excellence. We are a preferred procurement intelligence partner for Fortune 500 firms and other leading companies across numerous industries. Our strength lies in delivering robust, real-time procurement market intelligence that helps sourcing and procurement professionals make informed decisions. These innovative procurement solutions help enterprises transform structural capabilities, improve execution efficiency, and fast-track time to savings.
