Insights and Analytics Company InfoScout Launches Massive Omnichannel Consumer Panel in United Kingdom

New Services to Include: Shopper Surveys, Buy & Why Studies and Insights Platform

SAN FRANCISCO--()--Leading provider of shopper and consumer insights, InfoScout announced today its official launch into the U.K. market with services available beginning January 1st, 2018. This announcement comes shortly after InfoScout was named America’s fastest growing market research company for the second straight year by Inc. 500. The expansion will deliver omnichannel purchase behaviors and attitudes to the brands, retailers, and agencies that have been underserved by legacy providers.

Clients in the U.K. are expected to benefit from InfoScout’s modern approaches to panel data collection and insights delivery in the same way that leading U.S. companies such as Procter & Gamble, Unilever, PepsiCo, Samsung and Kroger have. These benefits include daily data updates from a much larger, representative panel than incumbent providers as well as comprehensive omnichannel purchase behaviors that span all formats of in-store and online retail.

Jared Schrieber, InfoScout CEO, commented on the expansion saying, “InfoScout built America’s largest and most representative consumer panel to better explain why consumers buy in an omnichannel world. Our conversations with U.K. brands and retailers indicate a similar need for deeper, faster and more cost-effective omnichannel insights.”

InfoScout client and Vice President of Customer Solutions at Crayola, Rick Stringer said, "Oftentimes, InfoScout is the only viable option we have for the insights that I need. Our retail partners agree. I'm excited about the possibilities of gaining the same level of insight into the U.K. marketplace that InfoScout has been able to provide Crayola in the U.S."

In the two-years leading up to this launch, InfoScout made key strides to begin disrupting the marketplace overseas with its Receipt Hog mobile app, that incentivizes shoppers to snap pictures of their receipts and answer surveys. Nearly 50,000 U.K. consumers already upload pictures of everyday shopping and dining receipts across all channels.

Services available from InfoScout include:

  • Shopper Surveys: Targets specific shoppers and consumers based upon real, observed behaviors. Examples: In the Moment Trigger Surveys, Longitudinal Tracking, and Behavioral Segmentation Surveys such as Lapsed and Leaked Shoppers.
  • Buy & Why Studies: Analyzes what’s happening in the marketplace among shoppers and consumers with associated surveys to better understand why. Examples: Lapsed Shopper Studies, Promotion Measurement, New Item Launch Tracking.
  • Insights Platform: Delivers direct access to a modern business intelligence platform for shopper and consumer insights and category development professionals to answer their business questions. Examples: Brand Insights, New Item Insights, Shopper & Promotion Insights.

About InfoScout:

InfoScout, now part of the Market Track family, helps brands and retailers grow via next-generation consumer insights derived from America’s largest purchase panel. Through its portfolio of proprietary mobile apps that engage a representative sample of shoppers, InfoScout captures nearly 1 out of every 500 shopping trips made across the country. These shoppers also complete in-the-moment surveys to more fully explain the “why behind the buy.” With more than 100 million brick-and-mortar and eCommerce receipts captured annually, InfoScout has rapidly become a primary source of real-time, omnichannel behavioral insights for industry leaders such as Procter & Gamble, J&J, Chobani, Red Bull, Kroger, Samsung, and NBC Universal. For more information, please visit www.infoscoutinc.com.

Contacts

The Pollack PR Marketing Group
Stefan Pollack/Megan Gallagher
(310) 556-4443
spollack@ppmgcorp.com
mgallagher@ppmgcorp.com

Contacts

The Pollack PR Marketing Group
Stefan Pollack/Megan Gallagher
(310) 556-4443
spollack@ppmgcorp.com
mgallagher@ppmgcorp.com