Myanmar TV and Online Video Landscape Report 2017 - Research and Markets

DUBLIN--()--The "Myanmar TV and online video landscape - Comprehensive Report" report has been added to Research and Markets' offering.

Myanmar's media sector is quickly emerging and primarily includes free-to-air and paid satellite. In addition, consumers in Myanmar are starting to watch content online and piracy in the form of black market satellite dishes is widespread. This report provides detailed industry research of the free-to-air, Pay-TV, and emerging digital content markets in Myanmar including advertising growth and an overview of the main telecommunications operators in the country.

The report also includes the 'Consumer Video Consumption Habits Report - Myanmar' which covers consumer video content preferences across Free-to-air (FTA), Pay-TV, and online platforms based on responses to our in-market survey. The survey results provide insights into online and mobile usage alongside content genre preferences. Insights are also broken down by age, gender, and geography.

Key Topics Covered:

1. Executive Summary and Introduction

2. Myanmar Country Overview

  • Demographic and Geographic Overview
  • Religion and Culture
  • Political Environment
  • Infrastructure
  • Economic Landscape
  • Changing Business Climate

3. Overview of Free-to-Air TV Landscape in Myanmar

  • TV Penetration in Myanmar
  • FTA Industry Players
  • Growth of FTA channels
  • Description of FTA Channels
  • TV Audience Figures by Channel

4. Overview of Pay-TV Landscape in Myanmar

  • Pay-TV Subscriber Estimates
  • Pay-TV Industry Players
  • Description of Pay-TV Offerings
  • Pay-TV Distribution Networks
  • Extent of Piracy
  • Future Developments of the Pay-TV industry
  • Role of Telecom Operators in Pay-TV & Content Delivery

5. Advertising Spend

  • Myanmar TV Advertising Spend Overview
  • Growth of TV Advertising Spend
  • Top TV Advertisers in Myanmar

6. Overview of TV regulations

  • Overview of Regulator
  • Current Regulations
  • Broadcasting Law
  • Motion Picture Law
  • Licensing of new TV channels
  • Broadcasting Services Guidelines
  • TV Censorship Guidelines
  • Motion Pictures Censorship Guidelines
  • Investments and Cross-media Ownership
  • Process for TV Regulation Reform

7. Myanmar Consumer Behaviour Survey and Interviews

  • Key findings for consumer behaviour survey
  • Research methodology and survey demographic profiles
  • Quantitative survey results
  • Highlights of interviews

Companies Mentioned

  • Asia Group
  • Creation Media
  • Facebook
  • Forever Group
  • Laser World
  • Love Media
  • MPA
  • MRTV
  • MyTel
  • Myanmar Media United
  • Myanmar Post and Telecommunications
  • Nielsen
  • Ooredoo Myanmar
  • Sky Net
  • Telenor Myanmar
  • Youtube

For more information about this report visit https://www.researchandmarkets.com/research/knxcsm/myanmar_tv_and

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Broadcast, Televisions and Television Services, Video on Demand

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Broadcast, Televisions and Television Services, Video on Demand