IRVINE, Calif.--(BUSINESS WIRE)--Fans of traditional German and Italian sausage will have a whole new reason to celebrate during the annual Oktoberfest folk festival this year – courtesy of "The World’s Largest Hot Dog Chain®.”
Irvine, Calif.- based Wienerschnitzel is adding gourmet bratwursts and Italian sausages to its menu for a limited time in celebration of the world’s largest folk festival. In honor of the internationally-celebrated holiday famous for its traditional German food, music and beer, the national 331-restaurant chain will offer both gourmet quarter-pound sausages now through October 29, at participating locations.
Wienerschnitzel® Bratwurst is served traditional-style with grilled onions and mustard on a warm, brat bun while the Italian sausage is topped with peppers, onions and mustard. According to the brand, both new offerings deliver the authentic taste visitors would experience at a traditional Oktoberfest celebration.
“Oktoberfest is all about fun, families and great food – and so is Wienerschnitzel,” explained J.R. Galardi, executive vice president at Wienerschnitzel. “People know us for our German name and world-famous hot dogs, so it’s exciting to bring these two elements together and deliver the authentic taste and spirit of Oktoberfest right at our restaurants nationwide.”
Wienerschnitzel will support the limited-time offering with original 30-, 15- and 10-second TV commercials created by Amusement Park of Santa Ana, Calif. The advertisements will air in 13 markets throughout the Western regions as part of an integrated campaign including digital, social, PR and in-store activities.
To view the advertisements, visit the Wienerschnitzel YouTube channel at https://www.youtube.com/user/mostwantedwiener
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is one of the real pioneers of the quick-service food industry. Having successfully carved out a niche with hot dogs, The World’s Largest Hot Dog chain serves more than 120 million hot dogs annually. Based in Irvine, Calif., Wienerschnitzel operates or franchises 331 stores in 10 states and Guam. It is part of the Galardi Group, which is also the parent company of The Hamburger Stand and Tastee-Freez LLC.