NORFOLK, Va.--(BUSINESS WIRE)--Dominion Dealer Solutions is now an approved vendor for Mazda North American Operation’s (MNAO) Digital Certified Dealer Website and Advertising Program. This new program provides MNAO dealerships with the option to partner with Dominion’s industry-leading responsive websites and digital advertising solutions. This enables Mazda dealers to better engage in the online consumer shopping experience.
Today, franchise dealerships can enroll in the Mazda Digital Certified Program and select one of Dominion Dealer Solutions’ special website or digital advertising packages. All of Dominion’s tiered website packages –Essential, Excel, and Eclipse, include a unique, designated Digital Marketing Manager that oversees the needs of every Mazda dealer and resolves any issues quickly. Mazda dealers also have the opportunity to choose from multiple website accelerators, including: My Payment’s lead generation tool, fully-managed search engine optimization (SEO), fixed ops content, and monthly custom display banner creation.
Dealers using Dominion websites experience, on average, an 8x increase in conversions, as well as increased visitors with an industry-first two second website load time. Dominion Dealer Solutions provides Mazda dealers with one reporting dashboard for website, social media, reputation management, and digital advertising analytics.
“Not only are our websites responsive, but so are our people,” noted Ryan Kelly, director of OEM partnerships for Dominion Dealer Solutions. “Dealers appreciate the white glove treatment they receive, the high level of customization, the marketing coordination and cross-product collaboration they get from our seasoned automotive veterans.”
MNAO dealers enrolled in the Digital Certified Program can select from several Dominion digital advertising programs including: Essentials Search, Eclipse Search with Remarketing, Elite Search, Social Predictive Inventory, Social Dynamic Retargeting, and Social Fixed Ops Lifecycle. Dominion Dealer Solutions’ automotive advertising platform provides campaign-based and VIN-centric search marketing to locate customers within the purchase cycle in real-time to convert them into strong dealership prospects.
Dealers using Dominion Dealer Solutions’ online advertising platform have experienced 750 additional online shoppers in 30 days with Dominion’s Predictive Inventory ads, a 10x ROI increase with Dominion’s Social Fixed Ops ads, and over 110% increase in VDP views from social media traffic.
To learn more about Dominion’s website or online advertising platform options, pricing and enrollment for MNAO dealers, visit MazdaDigitalCertified.com.
About Dominion Dealer Solutions
Dominion Dealer Solutions improves dealers' lives by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today's automotive dealerships. Based in Norfolk, Virginia, every OEM and more than 10,000 U.S. dealers depend on Dominion's foundation of innovation, integrity, excellence and teamwork to provide them with results at every turn. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals. Our widely recognized B2C web and mobile portals, including ForRent.com and Homes.com, generate nearly 14 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships. Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, and across the U.S. We offer a dynamic environment, excellent growth opportunities, competitive earnings and a comprehensive benefits package that includes a generous 401(k). Dominion Enterprises is an equal opportunity employer and supports a diverse workforce. Dominion is a drug-testing employer.