NEW YORK--(BUSINESS WIRE)--Today TIME, a TIME Inc. brand (NYSE: TIME), releases FIRSTS, a multimedia project highlighting 46 women who broke barriers across fields. FIRSTS includes an interactive site, short films, candid interviews, portraits, a social media campaign and, later this month, a hardcover book, featuring these pioneering athletes, scientists, lawmakers, entertainers and entrepreneurs. The issue of TIME features 12 covers, each highlighting a member of FIRSTS: Hillary Rodham Clinton, Mo’ne Davis, Ellen DeGeneres, Ava DuVernay, Sylvia Earle, Selena Gomez, Nikki Haley, Ilhan Omar, Lori Robinson, Katharine Jefferts Schori, Oprah Winfrey and Janet Yellen appear on issues worldwide. To experience the project, visit time.com/Firsts.
TIME commissioned Brazilian photographer Luisa Dörr, whose work is best known on Instagram, to take portraits of each of the 46 women. Dörr photographed every woman with her iPhone, including the cover images..
See the covers: http://bit.ly/2gGTxIN
Nancy Gibbs, Editor-in-Chief of TIME, writes, “Our goal with this extraordinary project…is for every woman and girl to find someone who moves them, to find someone whose presence in the highest reaches of success says to them that it is safe to climb, come on up, the view is spectacular. They were candid about their challenges, aware of their responsibilities, eager to tell the stories that will surprise and inspire. We hope everyone, at every life stage, will encounter an insight here that will open a door to new ambitions.” http://ti.me/2xcQanH
Letter from the editor: http://ti.me/2eIYhgr
TIME Director of Photography and Visual Enterprise Kira Pollack on the portraits: http://ti.me/2xQZ6fv
TIME is also asking readers to join the conversation on social media and to share stories about groundbreaking women in their lives who have been a “first” using the hashtag #SheIsTheFirst.
HIGHLIGHTS FROM FIRSTS:
FIRSTS includes several prominent U.S. political and government figures including Madeleine Albright, Hillary Rodham Clinton, Kellyanne Conway, Nikki Haley, Loretta Lynch, Nancy Pelosi, Janet Yellen and others.
From the entertainment industry, the project includes: Ellen DeGeneres, Ava DuVernay, Selena Gomez, Rita Moreno, Issa Rae and Oprah Winfrey.
Many of the women featured in FIRSTS broke barriers in sports including Mo’ne Davis, Gabby Douglas, Danica Patrick, Kathryn Smith, Serena Williams, and more, while others are responsible for groundbreaking achievements in science including Patricia Bath, Elizabeth Blackburn, Eileen Collins, Sylvia Earle, Kathryn Sullivan and others.
Mo’ne Davis, the first girl to pitch a shutout and win a game in the Little League World Series, is the youngest person featured in the project at age 16. The oldest woman featured is Barbara Walters, the first woman to co-anchor a network evening news program, who is 87.
See the full project here: time.com/Firsts
On September 19, Time Inc. Books will publish a hardcover collection of the portraits and interviews. Pre-orders are available now at the TIME Shop: http://ti.me/2ixs1S3
TIME’s FIRSTS project is presented by Bai.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 170 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as more than 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.