Simpli.fi Introduces Geo-Conversion Lift Dashboard

Upgrade to Analytics Suite Provides Deep Insights into the Impact of Mobile Ads on In-Store Visits

FORT WORTH, Texas--()--Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today launched Geo-Conversion Lift, an upgrade to the company’s already industry-leading Geo-Fencing with Conversion Zones solutions. With Geo-Conversion Lift, advertisers gain understanding and insights about how their mobile ad campaigns drive incremental foot traffic into physical locations.

Advertisers of all types and sizes are increasingly demanding attribution models that show how ads served on mobile devices influence physical visits to stores and other locations. This data is vitally important to advertisers as, according to research by JLL, more than 92 percent of shopping in the U.S. is still done in brick and mortar stores.

Simpli.fi’s Geo-Conversion Lift is a new dashboard in the company’s Reporting and Analytics center that enables advertisers to measure the increase in foot traffic to a desired location by users who have been served ads in the campaigns, as measured against a baseline of users who have not been served ads. Key metrics clients can access via Geo-Conversion Lift include:

  • Campaign Conversion Rate*: The percentage of users who were detected in a target zone, were then served an ad, and then were detected in a conversion zone for the same campaign.
  • Natural Conversion Rate*: The percentage of users that have been detected in a target zone, not served an ad, and then detected in a conversion zone for the same campaign.
  • Geo-Conversion Lift*: Percentage difference in Campaign Conversion Rate vs. Natural Conversion Rate.
  • New User Campaign Conversion Lift*: The campaign conversion lift with repeat converters excluded.
  • Natural Days to Convert: The average number of days it takes users, whether they’ve been served an ad or not, to go from a target zone to the conversion zone.
  • Campaign Days to Convert: The average number of days it takes users who were served an ad to go from a target zone to the conversion zone.

* With breakouts of daily new and repeat users to further increase transparency into our conversion metrics.

Advertisers have been increasingly moving budgets to Simpli.fi’s mobile advertising solutions, as these solutions provide the combination of highly accurate targeting with the scale required to deliver on hyper-local campaigns. Simpli.fi’s mobile advertising currently makes up 71 percent of the total advertising impressions on the company’s platform. Simpli.fi runs more than 10,000 live geo-fencing campaigns that target more than 300,000 individual geo-fenced locations.

QUOTE
Frost Prioleau, Simpli.fi Chief Executive Officer
“Advertisers of all sizes want deeper understanding of the effectiveness of their advertising campaigns. We are thrilled to be able to offer these new lift metrics on localized campaigns, as historically these types of metrics have been available only for much larger budgets and leveraged panel-based attribution. Our ability to manage very high volumes of location data is what has enabled us to deliver these unique capabilities."

About Simpli.fi
Simpli.fi is the leader in localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences. For more information about the company or partnership opportunities, call (800) 840-0768 or visit www.simpli.fi.

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Contacts

Mockingbird Communications
Jennifer Jewett, +1 617-913-2404
Jennifer@mockingbirdcomms.com

Contacts

Mockingbird Communications
Jennifer Jewett, +1 617-913-2404
Jennifer@mockingbirdcomms.com