The Chinese media industry is analysed in this in-depth research report - Analyzing the Media Industry in China 2017. The report begins with a brief analysis of the global media industry and moves on to the analysis of the media industry in Asia Pacific. The Chinese media industry is analyzed through an industry overview, market growth analysis by value, industry segmentation and an industry forecast up to 2020. Data analyzed in the report ranges from 2011 till 2020.
A Porter's Five Forces strategy analysis is undertaken on the Chinese media industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the media industry in China.
Advertising, Broadcasting and Cable TV, Movies and Entertainment and Publishing are the four sub sectors of the Chinese media industry that are analyzed in this report. Each sector is analyzed through an industry definition, industry overview, market growth analysis, industry segmentation and an industry forecast.
Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis. Players analyzed include China Central Television, China Film Group Corporation, China Publishing Group, Dentsu, Next Media, People's Daily and many others.
Key Topics Covered:
A. Executive Summary
B. Introduction to the Global Media Industry
C. Analysis of the Asia Pacific Media Industry
D. Media Industry in China
E. Media Industry in China: Porter's Five Forces Strategy Analysis
F. Advertising Market in China
G. Broadcasting and Cable TV Industry in China
H. Movies and Entertainment Industry in China
I. Publishing Industry in China
J. Analysis of Major Industry Players
- China Central Television
- China Film Group Corporation
- China Publishing Group
- Dentsu, Inc.
- Hunan TV & Broadcast
- Nanfang Media Group
- Next Media Limited
- Omnicom Group Inc.
- People's Daily
- Publicis Groupe SA
- Shanghai Media Group
- The Walt Disney Company
- Twenty-First Century Fox, Inc.
- Viacom, Inc.
- WPP Plc
For more information about this report visit https://www.researchandmarkets.com/research/h7hwf2/analyzing_the