IRVINE, Calif.--(BUSINESS WIRE)--Continuing its ongoing growth surge, mobile market research leader MFour has completed its second major office expansion in less than two years. It now has taken over the entire 7th floor of the South tower of the Newport Gateway complex near John Wayne International Airport, increasing its floor space from 14,000 to 22,000 square feet.
The bigger home accommodates a team that has grown from 36 employees to 86 over the past year. Another expansion is coming soon: in September, MFour will open its first satellite branch, an office in Scottsdale, Arizona, where 25 additional employees will focus on software development.
Behind MFour’s rapid growth is the insights industry’s increasing awareness that the in-app survey technology and all-mobile research panel MFour pioneers are not just the gold standard for quality data that’s demographically representative and fraud-free, but the only way for market research to evolve and prosper in the Smartphone Era. Consumer research is nearing the inflection point at which the in-app mobile approach will completely supersede last-generation online research methods designed for desktop computers. That includes ineffective “mobile optimized” half-measures that marry smartphones to the same outdated online survey platforms.
Signifying MFour’s innovative thinking, fighting spirit, commitment to excellence, and sense of humor, visitors to its new wing will quickly spot murals of Albert Einstein (depicted scrawling a humorous epitaph for online research), Thomas Edison and Muhammad Ali, along with soccer great Diego Maradona and a thoroughbred race horse and rider in full stride.
“If you’re in consumer insights, marketing or advertising, we’d love to have you come by and see what we’re doing,” MFour CEO Chris St. Hilaire said. “Otherwise, we’ll see you on the conference circuit or pay you a visit. Whatever it takes so you’ll understand that in-app mobile research isn’t just better than what you have now, but uniquely and categorically different.”
Since 2011, MFour has pioneered innovations in mobile survey technology, panel cultivation and data-fraud prevention to advance market research beyond last-generation online panels and email recruitment. Its Surveys On the Go® app has more than 1.3 million active U.S. users, including full representation of Millennials, Hispanics and African Americans. Unique smartphone location technology lets brands identify and survey shoppers in-store or after visit, and harness phones’ photo and video features to validate data and enhance questions and responses.