DUBLIN--(BUSINESS WIRE)--The "Analyzing the Advertising Industry in United States 2017" report has been added to Research and Markets' offering.
Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis. Companies analyzed include the four big players of the US adverting industry - Omnicom Group, Publicis Groupe, Interpublic Group of Companies and WPP Plc. Many other players are also analyzed in the report.
The United States constitutes the largest advertising market globally. In 2015, over USD 180 billion were invested in advertising alone in the United States. This statistic surpasses double the amount spent in advertising across China, the second largest ad market in the world.
In spite of the expansion of smaller agencies, advertising in the United States was initially dominated by large marketing conglomerates that owned several well-known advertising agencies. These conglomerates came into existence through acquisitions and mergers. The largest included WPP Group PLC (which, among others, owned ad agencies J. Walter Thompson and Ogilvy & Mather); Omnicom Group Inc. (which held BBDO Worldwide Network and DDB Needham Worldwide Network and several independent agencies); The Interpublic Group of Company, etc.
Television has constituted the largest advertising medium in the United States in recent years, and is anticipated to pioneer the market lead. The financial figure in contribution from advertising to the US GDP the previous year accounted for 19 percent of the country's entire economic output. It is believed that advertising will generate over 23 million jobs in the U.S. by 2019. In the coming years, advertising spending rates are expected to expand 3.3 percent annually and is likely to cross $350 billion by the end of 2019.
Key Topics Covered:
A. Executive Summary
B. Introduction to the Global Advertising Industry
C. Advertising Industry in the United States
D. Advertising Industry in the United States: Porter's Five Forces Strategy Analysis
E. Advertising Industry in the US: Forecast
F. Analysis of Major Industry Players
- 140 Proof, Inc. / AcuityAds
- 22squared, Inc.
- 72andsunny, LLC
- Ackerman McQueen
- Boathouse Group
- Clear Channel Outdoor Holdings, Inc.
- Cramer-Krasselt Co
- Groupon, Inc.
- Lamar Advertising Company
- Omnicom Group Inc.
- Outfront Media Inc.
- Publicis Groupe SA
- The Interpublic Group of Companies, Inc.
- WPP Plc
For more information about this report visit https://www.researchandmarkets.com/research/6c6x4v/analyzing_the