The research study covers the present scenario and growth prospects of the global infant and toddler nutrition market for 2017-2021. Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources.
The global infant and toddler market is driven by the increase in health concerns among parents. The leading vendors market and advertise their products to increase their sales. The increasing number of women in the workforce has driven the growth of the disposable incomes of people. The growth of disposable incomes has increased the adoption of high-quality infant and toddler food.
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Technavio analysts highlight the following three factors that are contributing to the growth of the global infant and toddler nutrition market:
- Increasing number of women in the workforce
- Growing health concerns among parents and recommendations from reliable sources
- Limitations of breastfeeding
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Increasing number of women in the workforce
As infant and toddler nutrition products offer the essential nutrients required for infants and toddlers, new mothers can rely on these products for the adequate nourishment of their infants and toddlers. Infant food formulas are easy to make and can be prepared by anyone. Hence, the demand for infant and toddler nutrition products from working mothers has increased.
Amber Chourasia, a lead health and wellness research analyst at Technavio, says, “People in countries such as Brazil, the US, and Canada, which have an increasing number of women in the workforce, are concerned about the health of infants. Hence, the adoption of infant and toddler nutrition products is high in these countries.”
Growing health concerns among parents and recommendations from reliable sources
To ensure the healthy growth and development of infants, parents desire to ensure optimal nutrition. Hence, they opt for packaged infant and toddler nutrition products to supplement breastfeeding. Leading vendors are marketing and advertising to increase the adoption of their products. The growth of disposable incomes has made such products more affordable.
“Organic labels have also witnessed growth as they are marketed as being safer and nutritionally superior when compared with conventional food. HCPs are also influencing the buying decisions of consumers. Parents are first introduced to infant and toddler nutritional products by doctors and hospitals,” adds Amber.
Limitations of breastfeeding
Several organizations such as the American Medical Association (AMA) and the Academy of Pediatrics (AAP) recommend that infants should be fed with breastmilk for at least the first six months after birth. However, this depends on various factors such as lifestyle, comfort level, and specific medical situations of both the mother and the baby.
In the last few years, the adoption of various infant formulas has grown. In the US, according to the Food, Drug, and Cosmetic Act (FDCA), infant formulas are a complete or partial alternative to breast milk. Several companies offer various types of infant formulas as substitutes for breast milk.
- Mead Johnson
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