SAN FRANCISCO--(BUSINESS WIRE)--The back to school season is in full swing and with it comes a wealth of emotions—excitement, stress, nervousness and pride. New research conducted on behalf of Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, revealed how both parents and teens actually feel about going back to school. The survey found that both parents and teens are excited about going back to school (82 percent for parents and 85 percent for teens), but some also worry about bullying (18 percent for parents and 5 percent for teens).
The national survey, conducted online by Propeller Insights on behalf of Ebates in June 2017, was fielded among 1,001 adults and 500 teens.
Back to School Excitement and Worries
While parents and teens both agree that going back to school is exciting, they differ on what most excites them. Teens are excited to spend time with their friends (49 percent), learn (17 percent) and start sports (10 percent), while parents are looking forward to their kids learning new subjects (33 percent), having the house to themselves again (18 percent) or having more “me” time (16 percent).
While parents and teens admit that they’re looking forward to back to school, many do have some worries:
|Why aren’t you excited for back to school?||Percent of American parents who said this||Why aren’t you excited for back to school?||Percent of American teens who said this|
|1. Miss spending time with my kids||31 percent||
1. Miss my free
|2. Worried about them being bullied||18 percent||2. Don’t want to do homework||37 percent|
|3. Dreading the homework assignments||16 percent||3. Nervous to make new friends||6 percent|
|4. Don’t want to shuttle kids to and from school||
|4. Worried about being bullied||5 percent|
|5. Don’t want to hear my kids complain||6 percent||5. Hate riding the school bus||2 percent|
Teens also admit that they are most concerned with passing tests and making good grades (74 percent), not having classes with their best friends (49 percent), and learning new material (33 percent).
New Shoes, New Shirt, No Problems
Teen boys and girls reveal that the most important items to have for back to school are new clothes, new shoes and new school gear. They also ranked a new haircut and new makeup as somewhat important.
Parents’ opinion’s stack up similarly. They rank as very important: a new haircut, new shoes, new clothes and new school gear.
Make News Friends, but Keep the Old
Almost one-third of teens say that the most important thing that they wish for on the first day of school is making sure they are in classes with their best friends (31 percent) and getting the classes they want (24 percent). This is followed by:
- Getting put in an honors class—14 percent
- Getting to be in a class with their crush—8 percent
- Getting the teachers they want—5 percent
When asked how teens feel about going back to school, 75 percent of teens say that they enjoy it, with 9 percent admitting that they really love it.
"The back to school season brings many different emotions, and at Ebates, we want to make the shopping portion of back to school as easy and stress-free as possible,” said Amit Patel, CEO of Ebates. "We understand that staying within budget and choosing the right items are important for teens and parents, and Ebates makes it easier and more affordable than ever to shop for everything you need—no matter where you are.”
From now until August 14, back to school shoppers can receive up to double cash back on select retailers via Ebates. For more details on specific retailers participating in the special offer, visit Ebates.com. Shoppers can also download the free Ebates.com app at Google Play and the AppStore.
Ebates rewards members with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping. Free membership allows consumers to shop online at over 2,000 of their favorite top-name retailers while earning a percentage of every purchase they make. To date, Ebates members have earned nearly $1 billion, paid out quarterly in the form of a “Big Fat Check” or via PayPal. Because shopping with Ebates is hassle-free—no rebate forms to fill out and no points or miles to redeem—the site supports a strong community of savvy shoppers across the country and around the world. Founded in 1998 and acquired by Rakuten, Inc. in 2014, Ebates is headquartered in San Francisco.
Ebates is a registered trademark of Ebates Performance Marketing, Inc. Rakuten is a registered trademark of Rakuten, Inc. Google Play is a registered trademark of Google Inc. App Store is a registered trademark of Apple Inc. PayPal is a registered trademark of PayPal, Inc.