Take 5 Media Group Extends Reach of Omni-Channel Solutions

As direct marketing evolves, company masters the art and science of using big data to build brand connections and generate sales

BOCA RATON, Fla.--()--Take 5 Media Group, one of the nation’s largest consumer data owners and compilers, and a leader in email and omni-channel marketing solutions, continues to broaden the scope of its data-driven marketing services.

With more than $25 million in revenue in 2016 and historic annual growth rates between 20%-25%, the Boca Raton, Florida-based company with branch offices in New York City, Atlanta and Israel is one of the fastest-growing and most comprehensive digital marketing companies in the country. Established in 2003, it is independently owned and has approximately 100 employees.

At the heart of this data-driven company is a self-sourced, self-reported consumer database with a rich pool of receptive and responsive consumers from all demographics and lifestages. Take 5’s organically grown consumer data sets are compiled to match a brand’s target audience by sifting through countless consumer attributes and transactional patterns. Unlike many of its competitors, Take 5 owns more than 200 million double opt-in consumer e-mail addresses that are continuously updated, and manages a direct-mail database with more than 260 million unique postal records – one of the largest in the country.

Established 14 years ago with the original goal of creating a proprietary national consumer database with postal, email, phone numbers and overlaying lifestyle trigger information, Take 5 used this database to build some of the first multi-channeled direct marketing solutions in the industry. Fast-forward to today, and Take 5 has access to a goldmine of consumer data and intelligence available through social media and online channels.

Broadened services, which include paid search, search engine optimization (SEO), advertorial display, social network and content marketing, retargeting, data enhancement and appending, help ensure that all pathways lead to purchase, and a greater return on investment.

Essentially, Take 5 Media Group has mastered the art and science of understanding consumers. Through multi-layered data, the company can determine what shoppers want, when they want it, and how to best deliver it to them.

“The keystone of Take 5 Media Group’s success is data,” said Managing Partner Richard Gluck. “Our proprietary data aggregation methods, innovative delivery platforms, unmatched target audience-building capabilities and our regularly enhanced menu of omni-channel data services and solutions keeps us at the forefront of an evolving direct marketing landscape.”

Take 5 taps into social network data to target specific audiences based upon their shopping and lifestyle preferences, as well as their spending habits, demographics and stage of life. Brands can then engage these audiences across multiple devices and create fresh and engaging content that is of interest to a particular brand audience.

The company’s key major consumer verticals include: automotive, education, health and wellness, retail, and travel and tourism. It has conducted campaigns for Fortune 500 clients including Walmart, Under Armour, Toyota, Ford, Allergan and Pfizer, among others.

“With three-quarters of Americans on at least one social media site daily, according to a Pew Research Center study released in January 2017, we have an extraordinary amount of non-traditional data available to help our clients build stronger brand connections and increase ROI,” added Gluck. “This is where Take 5’s data-driven, and enhanced cross-channel approach becomes a tremendous asset to any brand strategy.”

For more information, visit www.take5mg.com.

Contacts

Pierson Grant Public Relations
Media Contact:
Samantha Van Nuys, 954-776-1999, x115
svannuys@piersongrant.com
or
Carlos Goycochea, 954-776-1999, ext. 239
cgoycochea@piersongrant.com

Release Summary

Take 5 Media Group, one of the largest consumer data owners in email and omni-channel marketing, broadens its data-driven marketing services.

Contacts

Pierson Grant Public Relations
Media Contact:
Samantha Van Nuys, 954-776-1999, x115
svannuys@piersongrant.com
or
Carlos Goycochea, 954-776-1999, ext. 239
cgoycochea@piersongrant.com