LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global paleo food market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The global paleo food market is at the initial growth stage of the product life cycle and is expected to grow steadily during the forecast period. Growing awareness about the health benefits from consumption of paleo food-based products and increasing availability of paleo food products through online retailing are the major drivers, which will impact the growth of the global paleo food market during the forecast period.
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The top three emerging trends driving the global paleo food market according to Technavio research analysts are:
- Rising trend for the consumption of natural nutrient-based ingredients
- Positive impact through organized retailing
- Packaging innovations in paleo food industry
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Rising trend for the consumption of natural nutrient-based ingredients
“Natural ingredients are rising in demand, especially in the countries of Western Europe, Oceania, and North American regions. Rising demand for natural nutrient-based ingredients has resulted in the increasing consumption of ingredients such as green foods and ancient grains, which form an integral part of the global paleo food market. The growth in the development of new products with innovative features is also on the rise,” says Manjunath Reddy, a lead analyst at Technavio for research on food.
Growing awareness about the health benefits of the consumption of natural nutrient-based ingredients has led to change in consumer preferences toward alternative and paleo-based diet. In 2015, the highest percentage rise in new product launches in paleo foods and natural ingredients occurred in the Americas followed by Europe and Australia.
Positive impact through organized retailing
“Organized retailers have grown worldwide with the establishment of supermarkets and hypermarkets and specialty stores. RTE foods are primarily sold by large organized retailers as vendors in the market are highly dependent on large organized retailers,” adds Manjunath.
Supermarkets is a major distribution channel that supplies nutrient-based foods at affordable prices. With the rise in population, the demand for these supermarkets is also growing. The US is estimated to have nearly 38,000 supermarkets, and the region is expected to grow during the forecast period.
Packaging innovations in paleo food industry
Monitoring food sourcing, ingredients used, and applying innovative packaging techniques to protect and preserve natural foods and paleo food products is the rising trend influencing the growth of the paleo food market.
Tetra Pak cartons are the major packaging innovation that continues to proliferate in the paleo food industry. Tetra Pak cartons are made from the paper derived from sustainably managed forests. The major benefit from using Tetra Pak carton is, it maintains the quality of the ingredients like vitamins and minerals and conserves the freshness and flavor of the products, unlike other packaging variants.
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