DUBLIN--(BUSINESS WIRE)--The "Global Marketing Automation Software Market Size, Share, Development, Growth and Demand Forecast to 2023" report has been added to Research and Markets' offering.
The global marketing automation software market is expected to witness a CAGR of 8.5%, during the forecast period, to reach $6,929.7 million by 2023.
A significant growth rate is anticipated due to the growing need for higher and automated customer retention, globally. In addition, increasing need for personalized marketing through e-mails and customer scoring features is also driving the global marketing automation software market.
Dynamic campaign management, and emergence of account based marketing are some of the key trends observed in the global marketing automation software market. Moreover, the global marketing automation software market is expected to witness rapid growth, owing to the entry of many new companies offering sales and marketing automation solutions with their cost effective and advanced offerings.
In addition, integrated content marketing is escalating the growth of global marketing automation software market, as it enables marketers by ensuring consistent messaging, which is one of the keys to generate and enhance brand awareness.
The global marketing automation software market is driven by factors such as growing demand for digital customer experience, customer scoring system, and increased need of personalized automated e-mails.
Key Topics Covered:
1. Research Background
2. Research Methodology
3. Executive Summary
5. Market Size And Forecast By Solution
6. Market Size And Forecast By Industry Vertical
7. Market Size And Forecast By Deployment Type
8. Market Size And Forecast By Business Size
9. Market Size And Forecast By Geography
10. Competitive Landscape
11. Company Profiles
- Marketo, Inc.
- Act-On Software, Inc.
- Hubspot, Inc.
- Infusion Software, Inc.
- Oracle Corporation
- Ibm Corporation
- Salesforce.Com, Inc.
- Adobe Systems, Inc.
- Activecampaign, Inc.
For more information about this report visit https://www.researchandmarkets.com/research/k5dv9w/global_marketing