The eye tracking market is expected to be worth USD 1,376.5 million by 2023, growing at a CAGR of 27.4% between 2017 and 2023.
The number of eye trackers is expected to reach 756 thousand units by 2023. The quality of the hardware is important in some of the eye-tracking-based applications, such as assistive communication, AR/VR, and automotive vehicles. There is a considerable improvement in the features offered by the eye-tracking hardware in recent years on account of increased R&D expenditure by the industry leaders. The price erosion is also expected to contribute to the increasing adoption of eye-tracking hardware across various applications. Extensive automation in automotive and industrial sectors is expected to reduce human intervention, thereby limiting the scope for the growth of the eye tracking market.
The saturating retail market in North America and Europe, and the budding retail market in APAC have prompted large FMCG companies to increase their spending for gaining insights into consumer behavior. There is an increasing number of eye-tracking-based research companies, and market research services offered by these companies rely on eye-tracking technology. This trend is expected to grow over the next few years, impacting the growth of the eye tracking market.
- Ergoneers GmbH
- Eyetech Digital Systems, Inc.
- Eyetracking, Inc.
- Lc Technologies, Inc.
- Prs in Vivo
- Seeing Machines Ltd.
- Sensomotoric Instruments GmbH (Apple Inc.)
- Smart Eye AB
- Sr Research Ltd.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Eye Tracking Market, By Offering
8 Eye Tracking Market, By Application
9 Eye Tracking Market, By Tracking Type
10 Eye Tracking Market, By Vertical
11 Geographic Analysis
12 Competitive Landscape
13 Company Profiles
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