NEW BEDFORD, Mass.--(BUSINESS WIRE)--Today, children’s fashion brand Zutano announced the launch of their newly revamped website. Established in 1989, Zutano has provided moms with unique, practical baby essentials for over 25 years. The new website was redesigned to improve Zutano’s customer browsing and shopping experience through a clean, uncluttered layout and simpler, more intuitive navigation. The upgraded filtering system makes it easy for customers to find what they are looking for, and once they find what they need, easier to pay.
With more than 55% of Zutano customers visiting the brand’s website from their mobile devices, the company prioritized improving their mobile shopping experience. Designed for busy moms and dads that do most of their browsing and shopping from their phones, Zutano has given their shoppers an optimized mobile experience, featuring even more ways to pay with easy checkout options through Amazon Pay and Apple Pay for those using an iPhone.
At the forefront of the redesign inspiration was the Zutano customer, leading to the activation of several new ways for website visitors to engage with the brand. The new site allows for user generated content, where customers are able to write reviews, ask questions and share photos of their little one wearing Zutano. Plus, Zutano has added a new loyalty program. Shoppers can now earn rewards points by referring a friend, following Zutano on their social media platforms, signing up for an online account and more.
“We are excited to launch our new site, and even more excited about the new features and accessibility it will give our customers,” said Steve Schuster, Chief Operating Officer of Zutano. “For 25 years the brand has been dedicated to developing beautiful baby essentials for our loyal customers, and we are proud to have a website that gives back to them.”
Zutano’s new website can be found at the following address: https://zutano.com/ .
Zutano is one of the most beloved and influential brands in children's fashion and a leader in exciting design innovation. They incorporate brilliant colors and animated prints in its versatile line of young fashions to bring your child's personality to life. Their original and exuberant approach to baby products is evident in every category they enter, from booties, accessories and plush toys, to shoes, beanies, sun hats and colorful baby apparel. Visit Zutano.com, @Zutano, @Zutano_Inc or Zutano’s Facebook Page for more information.