SAN DIEGO--(BUSINESS WIRE)--VizExplorer, a leading provider of operational intelligence solutions, today announced that the NBA’s Milwaukee Bucks has implemented its new Sports Operational Intelligence (OI) solution. The solution enables better sales and marketing decision-making with reliable customer records, patented visual reporting, deep customer segmentation and in-depth data exploration, and gives the Bucks valuable insights and opportunities to maximize profitability with operational intelligence.
VizExplorer’s Sports OI solution includes the Golden Record Database, a dynamic application that unifies data from across the organization’s CRM tool, marketing automation platform, third-party ticketing system, WiFi data, retail and other sources to create a single record that provides a holistic view of each customer. With it, the Bucks can access vast insights to develop engaging marketing strategies and optimize ticket offerings to drive ROI.
“VizExplorer has a strong track record of delivering proven solutions to the casino industry,” said Milwaukee Bucks SVP of Strategy and Operations Alexander Lasry. “With its help, our data has come alive––empowering us with intelligence we simply couldn’t access or act on before.”
“VizExplorer’s cloud-based offering merges data from numerous internal and external systems into a powerful, unified platform. Now available to sports teams, the Golden Record Database helps organizations that face the challenge of fragmented customer databases due to their dependence on multiple distributed systems to manage their operations,” said VizExplorer VP of Business Development Jeffrey Hoss.
VizExplorer Sports OI helps teams and venues to implement intelligent marketing strategies and sales approaches that drive profitability by intelligently combining CRM, email marketing, ticketing, WiFi data and more. Learn more.
VizExplorer delivers a range of operational intelligence (OI) solutions for the casino, sports and entertainment, and manufacturing industries. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com