The research study covers the present scenario and growth prospects of the global electric massager market for 2017-2021. The market is segmented on product type (eyecare massager, leg and foot massager, neck and shoulder massager, handheld massager, and back massager), end-user (commercial and residential), and geography (APAC, EMEA, and the Americas).
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Technavio research analysts highlight the following three factors that are contributing to the growth of the global electric massager market:
- Rising stress-related cases globally
- Need for personal privacy
- Increase in awareness of massage benefits
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Rising stress-related cases globally
Many factors such as workload, economic conditions, peer pressure, and socio-cultural norms cause stress in individuals. In many cases, untreated stress can lead to anxiety, irritability, anger, lack of motivation or focus, restlessness, body pain, sadness, and depression. These factors could have a major impact on one's health, weakening the immune system and exhausting the entire body physically as well as mentally.
Amber Chourasia, a lead health and wellness research analyst at Technavio, says, “Rising stress levels can limit an individual's leisure and daily activities. This can lead to physical deconditioning and muscle weakening, which, in turn, can cause back pain. The electric massagers help in improving the functioning of the immune and nervous systems, reduce nerve irritation, and improve blood circulation. Due to high chronic stress, there can be issues with muscle tension and contraction, which builds uneven pressure on the skeleton leading to subluxations.”
Need for personal privacy
The growing demand for privacy has escalated the demand for massagers at home. An individual may not feel comfortable in a massage therapist's chambers, with regard to changing, undressing, or being massaged by a stranger. Unwanted video recordings in changing rooms have occurred in the past in many massage centers in the US.
“Innovations in technology offer a new way of relieving muscle pain without leaving one's home. An electric muscle massager, designed for this purpose, is based on various techniques and proven massage therapies that work in the same way as in clinics. It incorporates special mechanisms that slowly apply vibrations on the affected area and provide comfort,” adds Amber.
Increase in awareness of massage benefits
The growing awareness among people about the benefits of massage has contributed significantly to the growth of massage products. There has been an increased awareness about massage benefits, through awareness programs by associations, organizations, and vendors. For instance, AMTA’s National Massage Therapy Awareness Week is an awareness program, which aims to raise public awareness about massage therapy.
Vendors are using online channels to spread awareness; social media or websites are used as platforms to spread awareness about the benefits of massage and how this need can be met by products such as the electric massager.
- JSB Healthcare
- OSIM International
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