Interactive Toys Market 2017: What Drives Growth - China, the US, the UK and Germany Reveal the Key Factors that Lead to Growth - Research and Markets

DUBLIN--()--The "Interactive Toys: What Drives Growth?" report has been added to Research and Markets' offering.

The Interactive Toys: What Drives Growth? global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Interactive toys, which can sense and play with children, are entering the market and are poised to see major growth. While there are numerous markets that will be lucrative for interactive toys, China, the US, the UK and Germany are expected to be among the most enthusiastic adopters. From these markets we can see a pattern of what drives sales of interactive toys, namely high incomes, STEM interest and small hyper-connected households.

Key Topics Covered:

1. Introduction

2. Key Factors in the Growth of Interactive Toys

- Toys-to-life and the demand for an interactive playtime

- Interactive toys expected to see high growth

- The UK, the US, Germany and China leading interactive markets

- Key factors stimulating growth in interactive toys

3. High -income households the core Interactive Toys Market

- Higher disposable incomes lead to higher spend on electronic toys

4. High-income Households the Core Interactive Toys Market

- Growth in the upper-incomes can translate to interactive toy sales

- The UK, the US and Germany will see higher-priced products

- China an entry-level market for interactive toys

5. Stem Interest Builds Demand for Interactive Toys

- Core markets for interactive toys lead STEM adoption

- Engineering and mathematics the primary purchase areas

- Computer science increasingly important to core markets

- STEM toy makers embrace interactivity to strengthen their growth

6. Smaller Technology-driven Households Demand Interactivity

- Fewer children per household leads to more single-child homes

- Interactive toys benefits from high tablet and smartphone adoption

- AR/VR adoption could cause a further shift to interactive toys

7. Fertile Markets for Interactive Toys through to 2030

- More markets will have upper-income potential through to 2030

- More countries will see major declines in children per household

- Table 1 d smartphone possession to rise in developing markets

- Potential markets for growth in STEM-based interactive toys

8. Report Definitions

- Data parameters and report definitions

For more information about this report visit https://www.researchandmarkets.com/research/tllnsj/interactive_toys

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Toys

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Toys