Global Beauty and Personal Care Market Briefing 2017 - Niche Segment Rewriting the Rules in the Beauty Industry - Research and Markets

DUBLIN--()--The "Niche Segment Rewriting the Rules in the Beauty Industry: Part II" report has been added to Research and Markets' offering.

Niche labels effectively exploit consumer megatrends to drive innovation and fill gaps missed by legacy brands. Several new entrants embody qualities that target healthy and clean living, and personalised and experiential features. Their force is facilitated by digital tools, such as app-based diagnostics, and social media to voice their story, especially with retailers previously sceptical on their potential. Hi-tech ventures are the new M&A targets for players seeking to renew their portfolio.

The Niche Segment Rewriting the Rules in the Beauty Industry: Part II global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage:

  • Baby and Child-specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Mass Beauty and Personal Care
  • Men's Grooming
  • Oral Care
  • Oral Care Excl Power Toothbrushes
  • Premium Beauty and Personal Care
  • Sets/Kits
  • Skin Care
  • Sun Care

Key Topics Covered:

1. Introduction

2. Search for Authenticity: A Focal Point in Niche Beauty

- Trend-setting brands set tone for the wider beauty industry

- Personalisation a precursor for small-scale brands to extend lines

- Green, clean and sustainable part and parcel of holistic beauty

- Digital engagement connect niche brands directly to consumers

- Strength of niche beauty reinforced as niche-only retailing flourishes

- Cross-industry niche innovation thrives as focus turns to wellbeing

- Niche labels propel the growth of non-conformist Western beauty

3. Case Study 1: Deciem

- Deciem: Focus on customisation with multi-SKU brand empire

- Steering brands towards hero status delivers value

4. Case Study 2: LOLI Beauty

- LOLI Beauty: All-rounder in green, clean and sustainable beauty

- Green packaging and water efficiency would fortify brand's ethos

- Heighten credibility with strategic alliances, do not go overboard

5. Case Study 3: Glossier

- Glossier: Start-up grows, leveraging beauty enthusiasts' insights

- Glossier's natural digital inclination facilitates entry in new markets

- Glossier's vertical integration opens up potential for personalisation

6. Case Study 4: Beauty Pie

- Beauty Pie: You get what you typically pay for a lot less

- A sustainable price model?

7. Case Study 5: Mother Dirt

- Mother Dirt: Use of probiotics reinforcing unconventional beauty

- Pioneers leverage success of probiotics beyond the beauty industry

- Mother Dirt faces challenges to stay relevant and sustainable

8. Case Study 6: Pryaderm

- PryaDerm: Traditional preparations infiltrating mainstream beauty

- Seek partnerships with a beauty player sharing a similar ethos

9. Key Takeaways

- Niche labels redefining the beauty industry's new world order

- Beauty industry evolution: Three pillars

For more information about this report visit https://www.researchandmarkets.com/research/pgpnw2/niche_segment

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Personal Care Products

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Personal Care Products