UnitedHealthcare Donates Hasbro's NERF ENERGY Game Kits to Boys & Girls Clubs of Central New Mexico to Encourage Physical Activity

  • This initiative, a collaboration between Hasbro and UnitedHealthcare, aims to help reduce youth obesity through the donation of a limited-release game, “exergaming” and health education
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UnitedHealthcare donated 150 NERF Energy Game Kits to the Boys & Girls Clubs of Central New Mexico as part of a national initiative to encourage young people to become more active through "exergaming." Charles Milligan Jr., CEO, UnitedHealthcare Community Plan of New Mexico, was joined by Albuquerque Sol FC's president, Ron Patel, and general manager Larry Espinoza as midfielder Tommy Ramos led club members through exercises and drills to showcase the activity tracker and mobile game. UnitedHealthcare is delivering a total of 10,000 NERF ENERGY Game Kits throughout the year to elementary schools and community organizations across the country, enabling children ages six to 12 to receive the kits at no cost (Video: Anita Sen).

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ALBUQUERQUE, N.M.--()--UnitedHealthcare donated 150 NERF ENERGY Game Kits, a limited-release game that tracks physical activity and rewards kids for being active, to the Boys & Girls Clubs of Central New Mexico this morning.

Each kit includes a NERF ENERGY Game Band, a NERF PRO FOAM soccer ball and instructions to download the NERF ENERGY RUSH mobile game to get kids moving. As children participate in physical activity, they earn “energy points” that are tracked by the activity band, and these points turn into screen time to play the mobile game on a smartphone or tablet.

The donation is part of a national initiative between Hasbro and UnitedHealthcare, featuring Hasbro’s NERF products, that encourages young people to become more active through “exergaming.” UnitedHealthcare is delivering a total of 10,000 NERF ENERGY Game Kits this year to elementary schools and community organizations across the country, enabling children ages six to 12 to receive the kits at no cost.

About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families, and Medicare and Medicaid beneficiaries, and contracts directly with 1 million physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company. For more information, visit UnitedHealthcare at www.uhc.com or follow @myUHC on Twitter.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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Contacts

UnitedHealthcare
Lisa Contreras, 602-255-7068
lisa_contreras@uhc.com
or
Hasbro, Inc.
Jen DeAngelis, 401-727-6833
jen.deangelis@hasbro.com

Release Summary

UnitedHealthcare donated 150 NERF ENERGY Game Kits to the Boys & Girls Clubs of Central New Mexico this morning.

Contacts

UnitedHealthcare
Lisa Contreras, 602-255-7068
lisa_contreras@uhc.com
or
Hasbro, Inc.
Jen DeAngelis, 401-727-6833
jen.deangelis@hasbro.com