Lei Ho 你好, Hong Kong! Shake Shack is Arriving in 2018

New York’s Beloved Burger, Hot Dog and Frozen Custard Stand Finds New Home in Hong Kong

NEW YORK--()--We’re on our way, HK! Shake Shack finds a new home in the Far East. Shake Shack Inc. (“Shake Shack” or the “Company”) (NYSE:SHAK) is proud to announce that together with its licensee, it will open the first-ever Hong Kong Shack in 2018.

Shake Shack is proud to partner with Maxim’s Caterers Limited to bring Shake Shack to Hong Kong. Maxim’s Caterers Limited (a company incorporated in Hong Kong) is a diversified operator of full-service and quick-service restaurants, as well as bakery and coffee shops, in Asia. With more than 60 years of experience in food and retail, Maxim’s brings the right expertise to launch Shake Shack in Hong Kong and Macau. Shake Shack and Maxim’s plan to open 14 total Shacks in Hong Kong and Macau through 2027.

Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones and no antibiotics ever), 100% all-natural cage-free chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine (available at select locations) and more. Shake Shack’s fine dining heritage and commitment to premium ingredients, coupled with its fun and lively environment has earned the brand a cult-like following around the world.

“We see tremendous opportunity for Shake Shack in Hong Kong and Macau,” said Randy Garutti, CEO of Shake Shack. “We’re thrilled to bring the joy of Shake Shack to our fans in these dynamic communities as we continue to expand our footprint in Asia.”

“For years, our fans in Hong Kong and Macau have humbled us with their excitement for Shake Shack, and we’re ecstatic to soon be a part of their communities,” said Michael Kark, Vice President of Shake Shack Global Licensing. “As Shake Shack deepens our roots in Asia, this partnership is a natural next step. It’s a privilege to partner with Chairman and Managing Director Wu of the esteemed Maxim’s Caterers Limited, a highly respected and proven operator, to bring Shake Shack to the vibrant cities of Hong Kong and Macau.”

The menu will feature Shake Shack’s signature items including the ShackBurger®, Shack-cago Dog®, classic crinkle-cut fries, beer, wine and frozen custard ice cream. In keeping with its mission to Stand For Something Good®, Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shack for the local Hong Kong and Macau communities.

“We are most excited to partner with Shake Shack whose company mission is to Stand For Something Good and introduce the brand to Hong Kong and Macau,” said Michael Wu, Chairman and Managing Director, Maxim’s Caterers Limited. “We believe that Shake Shack’s pioneering vision of ‘fine casual’, together with its commitment to premium ingredients and enlightened hospitality, will create an inspired community gathering experience to food lovers here. This venture echoes our mission to connect people with great food and we are extremely happy to open the first Shake Shack in 2018.”

Shake Shack is a New York City institution and global brand. In its thirteen-year history, Shake Shack has been recognized with countless accolades, including Bon Appétit's "The 20 Most Important Restaurants in America" (ranked #16), TIME Magazine's "17 Most Influential Burgers of All Time" (ranked #7 for the ShackBurger) and winning "Best Burger" in 2007 and 2014 at the South Beach Wine and Food Festival's Burger Bash.

For more information, please visit: www.shakeshack.com | www.facebook.com/shakeshack

About Shake Shack

Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones and no antibiotics ever), 100% all-natural cage-free chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine (available at select locations) and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand For Something Good, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 80 locations in 18 U.S. States and the District of Columbia, and more than 50 international locations including London, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.

About Maxim’s Caterers Limited

Founded in 1956, Maxim’s Caterers Limited (a company incorporated in Hong Kong) is a leading food and beverage company comprised of Chinese, Asian and European restaurants, quick service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, including the award-winning Mei-Xin Mooncakes. It is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and Ippudo Ramen, and The Cheesecake Factory in various territories. Altogether, it has over 980 outlets in Hong Kong, Macau, Mainland China, Vietnam, Cambodia and Thailand. To learn more about Maxim’s, visit www.maxims.com.hk/en.

Forward-Looking Statements

This press release contains forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995, which are subject to risks and uncertainties. All statements other than statements of historical fact included in this press release, including but not limited to expected Shack openings, are forward-looking statements. Forward-looking statements discuss our current expectations and projections relating to our financial position, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. All forward-looking statements are subject to known and unknown risks, uncertainties and other important factors that may cause actual results to be materially different. All forward-looking statements are expressly qualified in their entirety by these cautionary statements. You should evaluate all forward-looking statements made in this press release in the context of the risks and uncertainties disclosed from time to time in the Company’s filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and its subsequent quarterly report on Form 10-Q, which are available online at www.sec.govwww.shakeshake.com or upon request from Shake Shack Inc.

The forward-looking statements included in this press release are made only as of the date hereof. We undertake no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Source: Shake Shack Inc.

Contacts

Investors:
ICR
Melissa Calandruccio, 844-SHACK-04 (844-742-2504)
investor@shakeshack.com
or
Michelle Michalski, 844-SHACK-04 (844-742-2504)
investor@shakeshack.com
or
Media:
Shake Shack
Edwin Bragg, 646-747-6654
ebragg@shakeshack.com
or
Kristyn Clark, 646-747-8776
kclark@shakeshack.com

Release Summary

New York’s Beloved Burger, Hot Dog and Frozen Custard Stand Finds New Home in Hong Kong

Contacts

Investors:
ICR
Melissa Calandruccio, 844-SHACK-04 (844-742-2504)
investor@shakeshack.com
or
Michelle Michalski, 844-SHACK-04 (844-742-2504)
investor@shakeshack.com
or
Media:
Shake Shack
Edwin Bragg, 646-747-6654
ebragg@shakeshack.com
or
Kristyn Clark, 646-747-8776
kclark@shakeshack.com