CHICAGO--(BUSINESS WIRE)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that Carma Laboratories, Inc. has selected IRI as its preferred market insights provider. For 80 years, Franklin, Wisconsin-based Carma Laboratories has manufactured Carmex® brand lip balms, the No. 1 pharmacist-recommended lip balm for 19 years in a row.
Carma Laboratories also will leverage IRI Market Advantage™, which offers a new approach to market measurement and reporting as well as complex, iterative analyses not possible in traditional market measurement solutions, such as measuring the effectiveness of merchandising, comparing product performance across various channels and identifying product and category gaps in the marketplace.
“As the competitive environment has intensified, it has become increasingly apparent that we needed to elevate our analytics approach,” said Jona Mancuso, vice president of Marketing for Carma Laboratories. “We made the strategic decision to partner with IRI so that we can more tightly track our business, get a clearer picture of our competitors and uncover new opportunities in the marketplace. We look forward to working with IRI to take our business to the next level.”
“Carma Laboratories is a fantastic family-run business, and we are very excited to find new growth opportunities for the ever-popular Carmex brand,” said Robert Sanders, executive vice president of IRI’s Health Care Practice.
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