Pay with Honesty, Get Honest Tea: Brand Puts a Twist on Its Annual National Honesty Index Pop Ups

For every Refreshingly Honest® moment shared, Honest Tea will donate $1 to VisionSpring

BETHESDA, Md.--()--Honest Tea, Inc., the maker of the nation's top-selling organic bottled teas and organic kids’ juice drinks, is encouraging Americans to take their first step to living a little more honestly by sharing their #RefreshinglyHonest moments on social media or at pop-up locations across the country.

The #RefreshinglyHonest Project is a fresh take on the brand’s annual National Honesty Index and invites people to celebrate the moments when we offer a break from the seemingly perfect world we live in to share our truth in exchange for the “a-ha” moment when we realize everyone else is “just like us” – perfectly imperfect.

Now through August 3rd, Americans can participate in the #RefreshinglyHonest Project in one of two ways:

1)   Find Honest at one of its pop-ups happening in 15 cities across the U.S.
2)   Share a #RefreshinglyHonest moment on Instagram or Twitter using the hashtag

Participants visiting Honest Tea’s pop-ups will have a chance to submit a #RefreshinglyHonest moment as currency in exchange for a bottle of Honest Tea. For each moment submitted at the pop-ups or on social media, Honest Tea will donate $1 to VisionSpring, an organization which provides vision screenings and eye glasses to underserved communities worldwide. Information will be collected at each location, including what Americans divulge when offered the chance to be honest.

“At Honest Tea, we believe in celebrating honesty both in the ingredients we put into our bottles and how we live our everyday lives,” said Ami Mathur, General Manager & Head of Marketing at Honest. “We’ve taken this message to the next level this year through the #RefreshinglyHonest Project to further encourage people to take this journey with us.”

VisionSpring and Honest Tea have partnered since 2014 to bring vision screenings and eye glasses to Honest Tea’s sourcing communities in Assam, India. Since its inception, this partnership has resulted in over 9000 vision screenings, with eyeglasses distributed to all who required them. For many, these screenings were the first ever received, and the glasses distributed as a result of the screenings have a profound impact on the daily lives of the tea workers and their earning potential. Visit https://www.honesttea.com/refreshinglyhonest/ to learn more about the partnership.

#RefreshinglyHonest Project Pop-Up Stops

Renegade Craft Fair
1245 N Sprint St
Los Angeles, California, 90012
7/8/17 – COMPLETED!

Week of 7/10

Opry Mills
433 Opry Mills Dr
Nashville, TN 37214
7/12/17, 9am – 7pm

World of Coca-Cola
121 Baker St NW
Atlanta, GA 30313
7/14/17, 10am – 6pm

Wanderlust 108
1599 8th Ave
Denver, CO
7/15/17, 7:30am – 3:30pm

ArtBeat Somerville
1 Davis Square
Somerville, MA 02144
7/15/17, 11am – 6pm

Union Market
1309 5th St NE
Washington, D.C. 20002
7/15/2017, 10am - 5pm

Sawgrass Mills
12801 W Sunrise Blvd.
Sunrise, FL 33323
7/16/2017, 9am – 7pm

Week of 7/17

San Diego Comic Con
Fashion Valley Mall
7007 Friars Rd
San Diego, CA 92108
7/22/17, 11am - 7pm

The Domain
11410 Century Oaks Terrace
Austin, TX 78758
7/22/17, 9am – 7pm

Spruce Street Harbor Park
121 N. Columbus Blvd
Philadelphia, PA 19106
7/22/17, 11am – 8pm

Week of 7/24

Westlake Center
400 Pine St.
Seattle, WA 98101
7/29/2017, 11am – 7pm

Wicker Park/Wicker Park Fest
Milwaukee Ave from North Ave to Paulina St
Chicago, IL 60647
7/29/2017, 12pm – 8pm

Week of 7/28

Summer in The Square
Union Square Park
New York, NY 10003
8/3/17, 8am – 6pm

Visit https://www.honesttea.com/refreshinglyhonest/ to learn more about the campaign, and to see updated details about locations and timing for the remaining cities below.

Barnes & Noble Book Store - Bethesda Row
4801 Bethesda Ave
Bethesda, MD 20814
Date TBD

Location TBD
Minneapolis, MN
7/22/17

About Honest® Tea

Honest Tea, Inc. seeks to create and promote great-tasting, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation’s top-selling organic bottled tea company specializing in beverages that are Just a Tad Sweet®. Honest Tea’s product lines include: Honest® ready-to-drink bottled teas, Honest Kids® organic juice drinks, and Honest Sport®, a line of organic sports drinks. All beverages are USDA Organic and all tea leaves and cane sugar are Fair Trade Certified™. Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. In 2011, The Coca-Cola Company fully acquired Honest Tea, and there are passionate teams in both Bethesda, MD and Atlanta, GA--as well as across the country & around the world--working together to grow the brand.

Contacts

For Honest Tea
Denise Penagos
denisep@mbooth.com

Release Summary

Honest Tea, Inc. is encouraging Americans to take their first step to living a little more honestly by sharing their #RefreshinglyHonest moments.

Contacts

For Honest Tea
Denise Penagos
denisep@mbooth.com