NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) today announced the line-up of the third annual IAB Podcast Upfront, the premiere setting for marketers, media buyers, publishers, and content creators to connect, network, and build partnerships around one of the fastest growing digital formats. Taking the stage on September 7, 2017 in New York City at Time Inc.’s Henry R. Luce Auditorium at 225 Liberty Street, will be top programming creators and distributors such as Authentic (a Podtrac company), ESPN, Gimlet Media, HowStuffWorks, iHeartMedia, Midroll Media, NPR, Panoply, PodcastOne, Public Media Marketing, Time Inc., WNYC Studios, and Wondery.
These presenters will discuss their work behind some of the most downloaded podcasts today, including “30 for 30 Podcasts,” “Anna Faris is Unqualified,” “Embedded,” “EW's Game of Thrones Weekly,” “I Hate My Boss,” “Label Defiers,” “Radiolab,” “Reply All,” “Startalk,” “S-Town,” “Stuff You Should Know,” “The Forbes on PodcastOne Network,” and “The Unexplainable Disappearance of Mars Patel.”
“A packed room of marketers and media buyers are sure to participate in this year’s event, fueled by impressive audience growth, reliable delivery of impressions, and the impact of these advertising messages,” said Anna Bager, Senior Vice President, Mobile and Video, IAB. “Recent IAB research predicts that podcast ad revenues will top $220 million this year, and the 2017 IAB Podcast Upfront will be critical to driving numbers even higher in the year to come.”
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.