COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced the appointment of Ted Bray as growth officer for Merkle Asia Pacific. Bray will be responsible for the continued expansion of Merkle’s growth in the Asia Pacific region, helping clients expand their business and maximize their marketing investments.
“I’m excited to continue building on the momentum Merkle has as a member of the Dentsu Aegis Network. We are well poised to deliver people-based marketing solutions throughout the APAC region,” said Bray. “I’m looking forward to working with our APAC President, Z Shen, and with Hap Brakeley, our Chief Growth Officer, as we continue to expand as a global agency.”
Bray is a seasoned executive with over 20 years of experience working extensively as a global enterprise technology sales and marketing leader, including previous roles leading direct and partner enterprise sales throughout the APAC region. Previously at Merkle, Bray served as the vice president of global partnerships, where he strengthened and expanded Merkle’s alliances with key strategic partners.
“Ted is uniquely positioned to provide the sales and channel partner leadership that we need in Asia Pacific as Merkle continues to expand our global footprint. We see a great opportunity to bring Merkle’s data-led, people-based marketing capabilities to Asian markets and to create value for clients by working closely with other Dentsu Aegis Network resources,” said Shen.
“Ted comes equipped with a unique combination of in-market experience, people-based marketing expertise, and an excellent track record of working with marketing cloud providers to have immediate impact,” said Brakeley. “With Ted joining as our growth officer for Merkle APAC, we’re poised to deliver significant growth in 2017 and beyond.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. M1, Merkle’s end-to-end, people-based insights, planning, and activation platform, enables clients to target known individuals and reach them across media and channels, throughout the customer life cycle. With more than 4,100 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and 8 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.