Managing the Corporate Reputation of National Commercial Bank - A Senior Executive Perspective 2017 - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Managing the Corporate Reputation of National Commercial Bank - A Senior Executive Perspective" company profile to their offering.

Managing the Corporate Reputation of National Commercial Bank - A Senior Executive Perspective' aims to provide an authoritative view on National Commercial Bank's reputation - also known as prestige' or 'prominence' - as seen through the eyes of 168 senior executives and senior managers (i.e., Financial Times 500 company executives and managers).

Conducting 168 one-on-one in-depth interviews with senior executives and senior managers of Financial Times 500 companies, that is, members of management or executive boards, members of supervisory or advisory boards, [senior] vice-presidents, and other senior staff directors.

The study design was based on (dis)agreement statements. Each statement expressed the respondents' agreement or disagreement regarding a specific issue. Respondents had to indicate how strongly they agreed or disagreed with each statement (i.e., 5' = strongly agree; 1' = strongly disagree; 4', 3', and 2' were intermediate options). The statements were inextricably related to six key performance indicators (KPI's) of successful banks (for more information on the research framework, see chapter 3). Each KPI - in fact, a research category on its own - was covered by several related statements.

Key Topics Covered:

Chapter 1. Reputation - What's in a name?

Chapter 2. Research Strategy

Chapter 3. Reputation Equity AuditĀ© of National Commercial Bank

Chapter 4. National Commercial Bank Results

Chapter 5. Recommendation

For more information about this company profile visit https://www.researchandmarkets.com/research/8xps44/managing_the

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Related Topics: Company Reports

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Company Reports