DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Managing the Corporate Reputation of National Bank of Kuwait - A Senior Executive Perspective" company profile to their offering.
Managing the Corporate Reputation of National Bank of Kuwait - A Senior Executive Perspective' aims to provide an authoritative view on NBK's reputation - also known as prestige' or 'prominence' - as seen through the eyes of 156 senior executives and senior managers (i.e., Financial Times 500 company executives and managers).
Conducting 156 one-on-one in-depth interviews with senior executives and senior managers of Financial Times 500 companies, that is, members of management or executive boards, members of supervisory or advisory boards, [senior] vice-presidents, and other senior staff directors.
The study design was based on (dis)agreement statements. Each statement expressed the respondents' agreement or disagreement regarding a specific issue. Respondents had to indicate how strongly they agreed or disagreed with each statement (i.e., 5' = strongly agree; 1' = strongly disagree; 4', 3', and 2' were intermediate options). The statements were inextricably related to six key performance indicators (KPI's) of successful banks (for more information on the research framework, see chapter 3). Each KPI - in fact, a research category on its own - was covered by several related statements.
Key Topics Covered:
Chapter 1. Reputation - What's in a name?
Chapter 2. Research Strategy
Chapter 3. Reputation Equity Audit© of National Bank of Kuwait
Chapter 4. National Bank of Kuwait Results
Chapter 5. Recommendation
For more information about this company profile visit https://www.researchandmarkets.com/research/4cz433/managing_the