An Authoritative View on Abu Dhabi Commercial Banks Reputation As Seen Through the Eyes of 144 Senior Executives and Senior Managers - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Managing the Corporate Reputation of Abu Dhabi Commercial Bank - A Senior Executive Perspective" company profile to their offering.

'Managing the Corporate Reputation of Abu Dhabi Commercial Bank - A Senior Executive Perspective' aims to provide an in-depth view on the reputation equity' of Abu Dhabi Commercial Bank seen through the lens of 144 senior executives and senior managers (i.e., Financial Times 500 company executives and managers who submitted data on Abu Dhabi Commercial Bank's wholesale banking activities, for instance, business and corporate banking including investment banking).

The Reputation Equity Audit - the research framework - focused in on six key performance indicators' of Abu Dhabi Commercial Bank's wholesale banking activities: client strategy, market strategy, competitive strategy, people strategy, innovation strategy, and business model strategy. The final result is a unique MRI scan' of Abu Dhabi Commercial Bank.

Designed to benefit: Abu Dhabi Commercial Bank; current/potential clients of ADCB; other (wholesale) banks (for instance, Gulf banks/direct competitors, European banks, American banks, and Asian banks); investment professionals (e.g., private equity firms, hedge funds, and so forth); management/strategy consultants and other professional service firms such as PR agencies, accounting firms, executive search firms, market research firms and so on.

Key Topics Covered:

Foreword

Chapter 1. Reputation - What's in a name?

- Introduction

- Definitions of reputation

- The reputation of Abu Dhabi Commercial Bank is based on seven principles

- What capitalizing on reputation gets Abu Dhabi Commercial Bank

- Valuing reputation and identity

- Bank reputation is linked to banking reputation

- Economic value for Abu Dhabi Commercial Bank

- The role of the Abu Dhabi Commercial Bank leadership group

- Conclusion

Chapter 2. Research Strategy

- Introduction

- Research themes

- Research guidelines

- Stages and outcome

- Field research process

- Specific research: interviews, report

Chapter 3. Reputation Equity AuditĀ© of Abu Dhabi Commercial Bank

- Introduction

- Reputation equity auditĀ©: six key performance indicators of successful banks

- Fieldwork: an overview

Chapter 4. Abu Dhabi Commercial Bank Results

- Introduction

- On the client strategy of Abu Dhabi Commercial Bank

- On the market strategy of Abu Dhabi Commercial Bank

- On the competitive strategy of Abu Dhabi Commercial Bank

- 5 On the people strategy of Abu Dhabi Commercial Bank

- On the innovation strategy of Abu Dhabi Commercial Bank

- On the business model strategy of Abu Dhabi Commercial Bank

- Final observations

Chapter 5. Recommendation

- Introduction

- What is a 'reputation improvement plan?'

- What goes into a reputation improvement plan?

- Unlocking the value of the corporate reputation of Abu Dhabi Commercial Bank

For more information about this company profile visit https://www.researchandmarkets.com/research/xk3kfs/managing_the

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Company Reports

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Company Reports