TrendSights Analysis: Hyper-Connection - How internet-connectivity has revolutionized brand and consumer interactions - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "TrendSights Analysis: Hyper-Connection - How internet-connectivity has revolutionized brand and consumer interactions" report to their offering.

"TrendSights Analysis: Hyper-Connection" explores what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

Brands need to engineer meaningful digital marketing strategies that leverage big data to deliver more personalized messages that are relevant to their target market. Producers can stimulate consumer-to-consumer interactions by partnering with influencers or celebrities, running prize-incentivized campaigns, and exploring subtle product placements. Crowdsourcing projects are an excellent means of facilitating consumer to brand interactions, and brands can crowd source their target market for new products, TV ads, and other content.

Smart technologies will become the focus of marketing strategy and consumers will become truly dependent on technology and social media as a means of communicating. Crowdsourcing projects will become more commonplace to adapt to younger consumers' growing eagerness to create online. Technological advancement and the uptake of smart technologies and devices will also give consumers an even deeper insight into brands, so producers will truly have nowhere to hide.

Scope

  • 33% of 18-34 year-olds say they find being active on social media important, which is 11 percentage points higher than over-35s.
  • Three in five global consumers find the concept of products they have helped to create appealing.
  • Three in five global consumers say they find trying new experiences more exciting than trying new products.

Key Topics Covered:

  1. Trend snapshot
  2. Brand-to-consumer
  3. Consumer-to-consumer
  4. Consumer-to-brand
  5. Key take-outs
  6. What next?
  7. Appendix

Companies Mentioned

  • Pantene
  • Pedigree
  • Snickers
  • Glade
  • Smart Water
  • Doritos
  • Facebook
  • WhatsApp
  • YouTube
  • WeChat
  • QQ
  • Instagram
  • Tumblr
  • Twitter
  • Clinique
  • Almond Breeze
  • Cheetos
  • Coca-Cola
  • Just Herbs
  • Starbucks
  • Heineken
  • Walke

For more information about this report visit https://www.researchandmarkets.com/research/8mz4rz/trendsights

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Branding

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Branding