NEW YORK--(BUSINESS WIRE)--According to just-released GfK research, Canadians are among the most empowered consumers globally when it comes to putting down their smartphones and turning off the TV.
In the study of 17 countries, Canada was one of only seven nations where people were more likely to firmly disagree1 than firmly agree with the statement, “I find it difficult to take a break from technology, … even when I know I should.” While more than 40% of consumers in China, Brazil, and Argentina said it is hard to disconnect from their devices, the level in Canada was just 23%.
On the other, 27% of Canadians said they firmly disagree with that statement – meaning they have little or no trouble setting aside technology when they need to. That ties Canada (with Russia) for 4th among the countries most likely to disagree with the “technology breaks” statement.
In Canada, gender seems to make little difference when it comes to unplugging from devices; 22% of women and 23% of men agree that they find it difficult to take a break from technology. Women are slightly more likely (28% versus 26%) to disagree with the “taking tech breaks” statement.
Younger age groups struggle most with technology attachment
Canadian consumers under age 40 have the greatest struggle with disconnecting from their devices. Over three in ten (34%) of those 20 to 29 years old say they have trouble taking tech breaks; the 15-to-19 and 30-to-39 age groups are not far behind, at 32% and 31% respectively. These are the only three age groups where agreement with the “trouble taking tech breaks” statement is higher than disagreement.
On the other hand, the 50-to-59 and 60-plus age groups in Canada have the highest percentage (36% each) of respondents who firmly disagree that it is difficult to take a break from technology. Only 9% of those 60+ agree with that statement, and 16% of the 50-to-59 age group.
High-income households have most trouble taking tech breaks
Canadian consumers in high-income households (the top 25%, in terms of household earnings) struggle most with disconnecting digitally; 26% in this group firmly agree that it is difficult to take a break from their devices, while only 20% disagree. By comparison, in low-income households (the lowest-earning 25%), disagreement (29%) with the statement is more common than agreement (22%).
A complimentary report showing findings by gender, age and income for each of the 17 countries is available here: www.gfk.com/global-studies/global-study-overview/
About the study
GfK asked over 22,000 consumers (aged 15 or over) online in 17 countries how strongly they agree or disagree with the statement, “I find it difficult to take a break from technology (my mobile device, computer, the TV, etc.), even when I know I should”
1 Data presented in this release represents the bottom 2 boxes (disagreement) and top 2 boxes (agreement) from on a 7-point scale where “1” means “don’t agree at all”, and “7” means “agree completely”.
Fieldwork was completed in summer 2016. Data are weighted to reflect the demographic composition of the online population aged 15+ in each market. The global average given in this release is weighted based on the size of each country proportional to the other countries. Countries covered are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, Russia, South Korea, Spain, UK and USA.