TORONTO--(BUSINESS WIRE)--Softchoice, a leading North American IT solution and managed service provider, announced today the appointment of Bryan Rocco as Chief Financial Officer (CFO) effective July 4, 2017. Mr. Rocco comes to Softchoice with 15 years of financial experience, having most recently served as the CFO of Bio Agri Mix LP for more than four years.
“Bryan’s financial background and expertise in strategy, financial analysis, capital allocation and corporate development makes him a perfect fit for Softchoice’s executive team,” said Vince De Palma, President and CEO, Softchoice. “He brings a strong business discipline and insight that will be critical to lead and support our company’s growth.”
At Bio Agri Mix LP, Mr. Rocco had a proven record of accomplishments in the development and strengthening of strategy, pricing, financial reporting and insights – all of which contributed to overall business growth. He also previously worked as an investment professional at Birch Hill Equity Partners Management Inc. before serving as Vice President at Spin Master, leading all mergers and acquisitions and corporate development activities.
“On behalf of the executive team and our employees, customers and partner community, I want to welcome Bryan to Softchoice,” De Palma said. “I know his expertise and leadership acumen along with his alignment with our Softchoice values will help take Softchoice to new heights.”
As a leading North American provider of IT solutions and managed services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice’s holistic approach to technology includes solution design, implementation, asset management, and cloud and managed services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,600 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.