DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Digital Advertising Services - Procurement Market Intelligence 2016" report to their offering.
The procurement specialist forecast the global digital advertising services market to grow at a CAGR of 12.1% during the period 2016-2020.
Global Digital Advertising Services 2016-2020 has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.
Increasing cost of advertising services and growing budgetary constraints on category managers are driving the demand for cost-effective approaches. This demand is a major contributor to the market, as digital advertising enables brands to reach target audiences more effectively and at lower costs.
Lack of metrics that can effectively measure ROI is driving key category stakeholders to plan budgets for this spend area with extra care. This is a major barrier for the rapid growth of the market.
The study was conducted using an objective combination of primary and secondary information, including inputs from key participants in the industry. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.
- Leo Burnett Worldwide
- BBDO (Batten, Barton, Durstine & Osborn)
- BlueFocus Group
- OgilvyOne Worldwide
Key Topics Covered:
Part 1: SUMMARY
Part 2: CATEGORY AT A GLANCE
Part 3: MARKET INSIGHTS
Part 4: SUPPLY MARKET INSIGHTS
Part 5: PRICING INSIGHTS
Part 6: CATEGORY ESSENTIALS
Part 7: TOP FIVE SUPPLIERS
Part 8: APPENDIX
For more information about this report visit https://www.researchandmarkets.com/research/9wv5bt/global_digital.